Master Digital Marketing Course
Instructor-Led Online Digital Marketing Course | Recognized by Govt of India
5 Months of Comprehensive Live Training | Master 40 Digital Marketing Modules
3 Months Program | 2 Months Paid Internship (Flexible Hours) (Fixed Stipend ₹ 6000)
15+ Live Projects | 10+ Case Studies | Tools Worth 79000+
Master Certification from IIM SKILLS & 13 Other Certifications Preparation With Google, Facebook (Meta) & HubSpot
Recognized & Aligned Certifications With
Join Our Free Digital Marketing Class
IIM SKILLS In Media
Digital Marketing Master Course Content
Introduction to Digital Marketing
- Why Internet Marketing
- Setting up the right expectation from the course
- Delivery instructions
- Support Desk Timing and Process
Web Development at WordPress (Modules - 2)
Introduction to WordPress
During the WordPress Module, every participant will decide their journey & outcome of this course. As a participant, you will be working on real-time projects. Example: Student A wants to build an e-commerce store he/she will be doing that live in the training.
Things you will learn:
- Benefits of using WordPress Website
- Technical understanding of WordPress Site Management
- Front end & backend website set up
- WordPress Customization
- Secure Socket layer (SSL) for your Website
- Understanding about themes
- WordPress Speed Optimization
Tools You Will Use
- Various plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders & many more
- Cloudflare for Content Delivery Network
- Various Website hosting options & How to integrate web hosting with the domain.
Search Engine Optimisation (SEO) (Modules - 4)
Introduction to SEO (Organic Marketing)
History of SEO
- Algorithms updates
- Indexing & Crawling
- Google Search Console
In this module, we will cover Advanced White Hat SEO Technique & how to avoid Black Hat SEO techniques.
- Keyword Research
- Keyword Density
- Content-Length in SEO
- Keyword Stuffing
- Commerical Pages SEO
- Cornerstone SEO Content
- SEO Content Structure
- Link Building
- Social Book Marking Roles in SEO
- Avoiding Negative Practices
- Guest Blogging link building (Naked Links, Custom Links & Keyword Links)
Local Search SEO Pages/Google My Business Listing
- What are GMB & Bing Places (Apple Places – Only available in the US)
- How does it work?
- SEO influence through GMB
- Things required for GMB
- Listing at GMB
- Agency Model for GMB
- Reviews & Post at GMB
Tools we will use:
For Keyword Research:
- Google Keyword Planner
- Answer the public
- For Speed Test: GTmetrix, Pingdom, Google Developers Tools
- Performance: Semrush, SERP Rank Checker, Backlink Checker, Ubersuggest, Small SEO Tools
- On-Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker
- Off-Page Optimization: Backlink Auditor, Domain Authority Check
Search Engine Marketing (Google Ads) (Modules - 4)
Introduction to SEM (Google Ads)
Types of Google Ads
- Search Advertising
- Display Advertising
- Shopping Advertising
- Video Advertising
Things You Will Learn
- Bidding & Ads Strategy (Google pay per click – PPC)
- Competition Analysis
- Running Ads Campaign
- Mobile Ads
- Shopping Ads for marketplaces
Tools We Will Use
- Google Adwords
- Keyword Planner
- Youtube Analytics
Email Marketing (Modules - 4)
Introduction to Email Marketing
What is Email Marketing
- Subjects, Open Rate & CTA
- SMTP Server, 3rd party Server Email
- Campaign performance & Analysis
Things You Will Learn
- Setting up your Email Marketing Channel
- Email Automation
- Drip Email Marketing
- Lead Nurturing using Email Marketing
- Using Various 3rd Party Tools
- Content, CTA & Customer Acquisition through Email Marketing
- Spam Score Checker
Tools We Will Use
- Mail Chimp
- SMTP Server
- Gmass from Gmail
- Mail Tester
- Campaign Builder
Inbound Marketing (Modules - 3)
Introduction to Inbound Marketing
Importance of Inbound Marketing
Things You Will Learn
- Building organic reach using Inbound Marketing
- Funnel creation
- Landing Page Optimization
- Magical Call To Actions
- Web Visitors Engagement
- Drip Email
Tools We Will Use
- Landing Pages
- Modal Popup
- Canva for Infographics
- Social Media Channels
Social Media Marketing (Modules - 6)
Introduction to Social Media Channels
What is SMM & its importance?
- Facebook Marketing
- Facebook Pixel
- Linkedin Marketing & Ads
- Twitter Ads
- Instagram Ads & Organic
- WhatsApp For Business Do’s & Don’t
Things You Will Learn
- Setting up your Business Profiles on Social Media Channels
- Running your ads campaign on Social Media Channels
- Budgeting for Social Media
- Organic and Paid reach at various Social Media Channels
- Social Media Optimization
- Online Reputation Management using Social Media
- Social Media Automation
Tools We Will Use
- Pixlr of Instagram
- Various Social Media Tools
Integrated Digital Marketing Strategy (Module - 1)
One of the greatest challenges in the internet marketing industry is that it keeps changing and getting more advanced day by day. To keep up with the changing internet marketing trend one also has to keep up with the changes in strategies, methods of analysis, and many such things. In this internet marketing module, the students will be learning about mostly the execution of strategies and also evolving with the change in the market trends.
Integrated internet marketing strategies comprise some of the most used digital marketing strategies such as:
- Web Designing and Management
- Social Media Marketing
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Local Listings Management
- Paid Advertising
When used effectively and according to the purpose, market, and product, these integrated digital marketing strategies can yield some really beautiful results. The objective of this module is to ensure that the students can organize successful internet marketing campaigns for a variety of conditions including the market size, demand, product type, and the purpose of marketing.
In this module, we’ll be covering a couple of topics that are fairly important for everyone trying to understand the Integrated digital marketing strategy. Starting with
Relevance is a very important term in internet marketing. To make your strategies work effectively the content needs to be relevant to the audience. Content translates into sales like no other strategy can but only when it is relevant to the audience you’re reaching. If you reach out to random audiences with your content, the probability is they find your content interesting but more than that there are chances of the content being absolutely irrelevant to them. This takes me to my next point which is
This is a very important strategy when it comes to Integrated Internet Marketing. You must reach out to the right kind of audience and you do that by targeting the audience. There are multiple ways to target audiences and reach them with content one of them is Keyword targeting.
In this internet marketing module, the students will learn about developing relevant content that reflects the vision of the organization and then reaching out to the right kind of audience through Audience Targeting.
Web Analytics (Google Analytics) (Modules - 4)
Introduction to Google Analytics, Social Media Analytics
Importance of GA.
- Traffic Sources
- Goals Set up
- Monthly Performance & Growth Metrics
Things You Will Learn
- Google Analytics
- Traffic Sources Analysis & Budgeting
- Types of Traffic
- Campaign Building
- Campaign Performances & Measurement
- Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)
Tools We Will Use
- Google Analytics
- Facebook Pixel
- LinkedIn Ads
- Google for Developers
Online Reputation Management (ORM) (Modules - 3)
Online Reputation Management is the process of establishing a strong online presence of an organization or any entity which is responsible for how people are going to perceive the idea of the organizations’ value.
This is a very important practice in digital marketing, as an organization with a strong ORM can drive real good results. In this module, the students can expect to learn all the necessary practices and details of Online Reputation Management.
ORM basically covers the gap between how an organization wants to be seen and how they look online, and this doesn’t work on appearance instead it is the process of building results for what one will see when they’ll make a search.
For this one has to ensure that there are no negative trolls and comments. When a search is made, the organization should be owning a bulk of the results on the first page along with positive testimonials and third-party support as well.
In this, we’ll be primarily covering 4 topics, starting with:
Basically, this refers to the process of being featured either on someone else’s blog or through advertising channels such as Facebook advertising, PPC advertising, Google Adwords, etc.
This also refers to the presence of an organization on an external website but not through paid sources. This includes guest blogging and some other forms of advertising using third-party entities.
Social Media is a great way of portraying how the organization visualizes itself to appear. It can share relevant content and produce decent traffic to its websites.
Owned Properties refer to the blogs and other pages on the internet that the organization has control over, and using those pages to develop content and drive genuine traffic can also help with building a strong online presence.
Content Writing & Advanced Blogging (Modules - 3)
This module brings attention to a very fundamental aspect of Digital Marketing which is Content Generation. Content Generation comes in multiple formats, one of which is text or better known as “Blogging”.
“Blogging is a great form of long-form copy which translates into increasing brand awareness.”
For students to understand Blogging and its role in Digital Marketing, this module has been elaborated into 6 different lessons, each explaining a different feature of content writing and how it corresponds with Digital Marketing.
- Formats of writing:
Digital Marketing depends a lot upon the nature of the organization and the type of product or service it is developing therefore the writing standard has to be the one that suits best the product being marketed. In this lesson, the students are going to learn about a variety of writing formats and where to use them to find the most effective results. The kind copy that works best for one might not work the same way for another product which is why there is a need to introduce diverse writing standards enabling the students to take forward any sort of Digital Marketing campaign.
Using the right keywords can help you build the right audience to market a product. Keywords are an extraordinary source of finding people with relevant interests and therefore choosing the right keywords is altogether a very important part of Digital Marketing. In this lesson, the students can expect to learn the multiple methods of conducting keyword research and how to use those keywords to bring the best out of their digital marketing strategy.
- Understanding Plagiarism:
Writing high-quality fresh content is the primary job of a digital marketing profile. Duplicate content is the first thing to avoid for internet marketers. In this chapter, you will learn how to use tools that help you to identify duplicate content.
Media Buying & Planning (Module - 1)
Media buying and planning refer to making a purchase of slots and space for displaying your advertisement. It is a form of paid media, used for running ads for targeted audiences to improve reach and better lead conversion. The process of media planning and buying includes paying various media platforms to get time slots and space to run the advertisement.
In this digital marketing module, the students will be provided with detailed information about making media purchases and then effectively operating them.
It is very important to understand that, once the campaign is active, the buyer needs to ensure that they appear to the right audiences at the right time and place. There should continuous monitoring of how ads are performing and for a low and dead response, the buyer should very strategically think of changes that can drive attention. Advertisements without the primary motive of driving commercial benefits and those which provide genuine value to the audience perform well.
Once the campaign is over, the media buyers need to look at the statistical data showing the performance of the campaign, and looking at both, the well-performing factors and also the non-performing factors, one has to plan changes before rescheduling ads.
This is a very important process in the advertising trade, and having a good hold over planning and buying media can help one grow their businesses real fast and smooth.
Affiliate Marketing (Module - 1)
Affiliate marketing is basically performance-based digital marketing in which the affiliates earn commission by developing sales for another business through their channels and marketing efforts.
Affiliate marketing is a way of reaching out to the audience, to whom a business might have not reached through various marketing strategies but someone else could. So, in affiliate marketing, people can refer to an item, product, service, etc, by mentioning an affiliate link on their pages, and any conversion coming through those referrals will result in the affiliate being paid a certain commission based on the price of the sold item.
Affiliate Marketing Through Blogging
Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggers usually have a regular flow of readers and have decent engagement in their articles. Blogs with similar niches to that of a business can influence people to purchase a product or a service by referring it through an affiliate link on the blog.
Affiliate marketing is not only limited to blogs only but anyone can do it, whether it is by placing the link on video descriptions or sharing the link via various channels such as Whatsapp, Facebook, etc.
There are a couple of steps that the students must learn so as to master affiliate marketing, they are:
- Affiliate marketing works well for platforms with a good flow of the audience. So, in order to be an affiliate marketer one needs to have a strong audience reach.
- Register into any Affiliate Program offered by mostly e-commerce websites and also by individual businesses that sell some kind of products or services. Some of the very known and common marketing programs are the Amazon affiliate partner program, Shopify affiliate program, etc
- Once they have the reach they have to develop relevant content around the items or services they are going to refer to. Irrelevant products or services mentioned on blogs and other platforms do not perform well in terms of conversion.
Video Marketing (YouTube) (Module - 1)
At this point in time, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on platforms like YouTube. Video platforms are expecting over 2-3 million people as the audience in the coming 2 years which means the market which is already humungous is going to grow even big and so is the probability of an increase in audience reach.
In this digital marketing module, the students will be learning not just how to create videos but then marketing those videos and developing brand awareness. A lot of influencer-based marketing is largely dependent upon video marketing.
Videos are great sources of generating traffic and though it reaches a community out there, it still is an individual approach for every single person watching and consuming the content. So, the number of views on any video is the reach developed by that particular piece of content.
This digital marketing module aims to provide a detailed understanding to the students about developing viral content and also the balance of quality and quantity. There are many things to be taken care of when it comes to video marketing but one of the major statistical data about the performance of any content which one should eye on is “Watch Hours”
Just like there are statistics providing information around engagement on websites and content pieces, similarly, Watch Hours provide statistical information about what is the average duration of people consuming the video content.
Marketing Automation (Module - 1)
Marketing automation refers to the process of engaging digital marketing campaigns in an automated system and building multiple digital marketing campaigns around it. The automation tasks include automatic scheduling and execution of multiple digital marketing practices such as social media posting, sending emails etc.
Mentioned below are some features of marketing automation:
Customer Lifecycle Management
Landing Pages and forms
Mobile Marketing Capabilities
Social Marketing Capabilities
There is a good amount of statistical data supporting the benefits of digital marketing automation. Digital marketing automation is believed to have increased sales productivity by 4%.
The most common form of digital marketing automation are bulk mails and social media postings, but they are not surely limited to those only in fact there are several tools that help in the execution of multiple digital marketing practices through an automated system.
In this digital marketing module, we’ll be primarily covering these 3 topics. They are:
- Process and Strategy
- Lifecycle and Content
Well, there are also risks in digital marketing automation if not carried out properly. Some of the time, automatic digital marketing practices make your campaigns look kind of spam which surely has a negative impact. Therefore planning and judging your own digital marketing automation strategies is important. Focusing on the above-mentioned steps and taking it smoothly, in the beginning, to study ROI and performing digital marketing automation further according to the results achieved.
Digital Infographics Resume Creation (Module - 1)
Resumes are the first form of communication with the employer. The resume speaks before the candidate himself and many a time these resumes drive a beautiful impression of the employer which lasts throughout the interview.
Now that the resume holds so much importance, a few things might not be known about an Infographics Resume.
For those who do not know, An infographic resume is a curriculum vitae where graphics are used to describe more than words. The infographics resume has turned out to be a great way of building a resume in a more detailed manner.
In this digital marketing resume, students can expect to be taught to build a digital infographics resume. These days employers demand an infographic resume before hiring and that is because graphics and designs speak a lot more than words.
At this point, companies are seeking digital marketing candidates who are professionals and have been through formal training, and presenting a detailed infographic resume is the first and foremost form of professionalism that one can present.
Note: Some special modules are conducted on Wednesdays & Fridays from 8 pm to 9 pm. Participants will have multiple options to attend special modules.
Know the complete offerings of our Online Digital Marketing Course
Duration: 120 Hours
IIM SKILLS Digital Marketing Master Course is designed in a way to give you complete hands-on learning. Every week after your online digital marketing class you will be getting hands-on assignments about topics like Web Development, SEO, SMM, and Email Marketing. All participants are requested to submit weekly assignments to the trainers before the next live class and they will be reviewed by the trainer. You will be working on real-time projects during the course which makes our DMMC Master program as Best Online Digital Marketing course.
Duration: 15 Hours
Your first lecture for the Online Digital Marketing course is on Web Development at WordPress. You will be asked to purchase your domain name & web hosting as well. The participant will design a website at WordPress in his/her first-week assignment.
Social Media Marketing
Duration: 15 Hours
Participants will be building Social Media Presence like Facebook Pages, LinkedIn Business profiles, and Twitter accounts. In this assignment, you will master social media marketing tools and learn to build social media audience aggregation, brand building, and customer acquisition.
Micro Video Marketing
Duration: 10 Hours
Learn how to create your first video campaign. In this assignment, you will be creating your Youtube Studio & you will be submitting your first video marketing campaign. You will master video marketing by working on video content development, tools management & infographics management for your video marketing platform.
Duration: 10 Hours
In this assignment, we will learn about affiliate marketing. The participant will sign up with multiple affiliate programs around the world and focus on earning their first $100 in the program itself. We will also learn about affiliate payment setup, Paypal integration, documentation required for affiliate marketing.
Google AdWords (SEM)
Duration: 10 Hours
Adwords are the most important part of online digital marketing course assignments. In this assignment, you will learn how to design your various Ads campaign at Google. You will master the skills for running paid ads on YouTube, Search, and Display Network.
Duration: 15 Hours
Email marketing is the most effective Digital Marketing channel to engage with your audience if done right. During your Email marketing assignment, you will run a live email marketing campaign using Mailchimp, Mailgun and other platforms.
Duration: 25 Hours
All participants will be working live on their website on-page and off-page SEO. As SEO is the most crucial part of an internet marketing course, we will be doing various assignments in our SEO project which include keyword research, keyword density, speed optimization, competition analysis.
Duration: 30 Hours
Content is the King in the Internet World. If you want to rank your website in SERP you should have good writing skills. Our Writing Assignment includes niche research, keyword research, long tail, short tail keyword, competition-based keyword research, and blog writing. Every Participant will write different types of Pages for Web, Blog, Listicle articles during this Writing Assignment.
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How Will You Benefit From Best Online Digital Marketing Courses in India?
- Students: It is predicted that Global Digital Ads Spending by 2023 will be USD 513 Billion. Considering the 60% growth in Digital Ads Spent by Brands, SMEs, and Start-Up there is a high demand for qualified Online Marketers across the globe. There is a major expansion opportunity in Digital Ads spending and it will open up more than 10 lac jobs by then.
- Working Professionals: Non-Marketing Professionals like HR, Sales & IT employees now have limited career growth options due to an oversupply of manpower at low cost and similar skills. Online Marketing is a vast and growing industry with a huge requirement for Skilled Talent and it’s a high-paying job. This is the right time for every working professional who wants to jump into the Online Marketing industry to learn this skill.
- Traditional Marketing Professionals: Businesses have started spending a percentage of their Online Marketing Budget on Digital Media. Every Traditional Marketing Professional is required to know Online Marketing skills to grow in their current role or for the next career jump. To validate it further, traditional marketers must check online job portals and Job descriptions mentioned there.
- Entrepreneurs: Brand Building, Customer Acquisition, Lead Generation everything at a low cost is the first preference for any Entrepreneur. Online Marketing is the most effective way to start, build, and promote your brand online at a very low cost as compared to print and other media platforms. At the same time, we can measure our exact campaign performances which is not possible on any other platform.
- Digital Marketers: People with specific skill sets like Social Media Marketing, Email Marketing, or SEO can leverage entire Online Marketing to build a better career. Pursuing a renowned Online Digital marketing Course gives you a holistic understanding of Internet marketing, your chances of getting placed at better positions in marketing positions will increase.
- Housewives, College Dropouts: Online Marketing Jobs including freelancing or work from home roles do not come with any prerequisites. If you are interested to re-start your career, Online marketing is the right industry today. Considering there are many such institutes be conscious about picking up an excellent online digital marketing course.
Upcoming Events for Online Digital Marketing Courses
Certified Digital Marketing Master Training Process
On successful registration, you will get access to 3 months Online Digital Marketing Course, pre-reading material, and a guide to buying your domain name and web hosting.
Select Your Batch
Our Digital Marketing Training comes with Weekdays (Tues & Thur) and Weekend (Saturday & Sunday) options. You can select one day to master the skills.
Note: You can change your days if you want to switch.
Participants need to appear to 70% of live classes to be eligible for IIMSKILLS Digital Marketing Master Examination.
Note: If you complete your lecture through a recorded session it will be counted in your attendance.
Internet Marketing Course Examinations are conducted online & participants will receive Soft Copies For their Certifications.
Google: 8 Exams
Hubspot 3 Exams
Facebook: 1 Exam
IIM SKILLS: No Exam
Participants can take our paid virtual internship. The internship is for 2 Months, a fixed stipend of INR 3000/Month will be provided.
* 2 months internship.
* Participants can pick internships in 2 Domains (SEO or Content Writing).
* Internship Certificate will be provided & LOR.
While you learn Online Digital Marketing Course you may be approached by many people to pick their freelance projects during your training. As a participant, you can pick up those freelancing projects and start working on them.
As a Top Ranked institute for Online Digital Marketing Courses & Trainings, we are approached by every organization for its hiring requirements. We help our students to schedule their interviews with those organizations.
Note: We do not promote job guarantee
Post completion of our Online Digital Marketing Course You Are Eligible To Do the:
1) Full-Time Internet Marketing Job
2) Start your Internet Marketing Agency.
4) Use Internet Marketing to grow your business.
Interested? Let's Start With
Professional Certificates in Digital Marketing
The Importance of a Certification:
Digital marketing is a field where abilities matter most. While even a three or four-year college degree may not make you employable right away, a professional digital marketing certification certainly will.
Professional certification in an integrated online digital marketing course is proof of your ability to be an asset to an organization. It is an indication of your willingness to stay on top of any new developments, an indicator of the practical knowledge you possess.
Certifications in digital marketing also help people look at promotional opportunities or seek higher wages.
At a time when there is infobesity about digital marketing but a scarcity of skilled professionals, the only way to master this in-demand skill is to take up a course at a premium institute. Taking up an integrated course allows you to explore 360 degrees of digital marketing, going from basics to higher concepts.
An online digital marketing course will help you understand building online brand awareness, customer acquisition, targeted campaigns, buyer persona, and their journey, various digital channels, and so much more. Further, real-life case studies and hands-on experience are invaluable in shaping your digital career.
Certifications from renowned industry professionals are widely accepted and of immeasurable value. With the IIM SKILLS online digital marketing course, you get a Master’s certification and guidance to prepare for globally relevant certifications from Google, HubSpot, and Facebook. These include:
- Google Digital Marketing Certifications
- Google Search/Analytics/Shopping/Display/Video
- Facebook Blueprint Certification (The cost of this certification is to be borne by the participants)
- HubSpot Content Marketing, Email Marketing, and Inbound marketing Certification
- IIM SKILLS Digital Marketing Master Certification. (Fee Included)
These globally significant certifications validate your digital marketing skills and give you that competitive edge when applying for a job.
Master Certificate from IIM SKILLS For Online Digital Marketing Course Government Recognized Institute
8 Certificates From Google
3 HubSpot Digital Marketing Certifications
IIM SKILLS Students Are Working At:
IIM SKILLS Digital Marketing Course is an eye-opener for the Next Generation Internet Marketers. It is definitely a Best Digital Marketing Course in India
The finest online digital marketing course is delivered by IIM SKILLS. From Faculty to the supporting staff, everyone delighted me with good learning and fantastic customer support.
I have done a Digital Marketing Master Course from IIM SKILLS and this is the best decision I have made so far in my life, course is very well planned, and the weekly assignments are a plus point for learners. I must recommend everyone to sign up for the Free Demo Lecture to taste the quality. The Faculty thrills you with the Best Internet Marketing Course Experience.
The experiences have been amazing, weekly assessments, 100% job placement support for freshers, resume preparation and the best part course was very well delivered with flexible hours over weekends.
The experiences with an online digital marketing master course are amazing. I never felt class is missing an engagement during the live lectures. My Best Wishes to the IIM SKILLS team
Career Options in Digital Marketing in India
A Goldman Sachs report estimates the digital marketing career in India alone to be $160 billion worth by 2025. Interpretation in terms of jobs leads us to a figure of 60-65 lakhs of digital jobs. Incredible, isn’t it? Right now is the perfect time to explore this progressive domain for a rewarding career.
Digital marketing is a fascinating potpourri of various elements such as content marketing, search engine optimization, social media marketing, data analysis, pay-per-click, and so on. It is one subject that is highly versatile and offers a multitude of skills. What is more, is that each of those skill subsets can be a career in itself.
Among the vast array of digital marketing jobs, here are some of the more mainstream options.
Digital Marketing Manager: The one job where you have to don many hats and think out of the box continually is the digital marketing manager. He should have the capability to take an integrated digital marketing strategy from conception to execution through the various teams and then track and optimize across channels. There is never a dull moment when you are a digital marketing manager.
Skills: Strong leadership capability, excellent communication, and managerial skills, highly creative, strong analytical skills, and up-to-date with the latest and best practices online.Read More
Skills: Strong keyword research, link building, brainstorm innovative ideas to increase organic traffic, aid analysts in designing and implementing SEO strategies.
Search Engine Marketing Specialist: SEM specialists are much like SEO specialists and are responsible for attracting visitors through paid advertising and building a brand identity. Managing ad campaigns, responding to emails, researching, content creation are all a part of the SEM job.
Skills: SEO, organizational skills, pay-per-click, communication and writing skills, and understanding of stats, data, and analysis to determine the best course of action.
Social Media Specialist: Given that millions of internet users online are on various social media platforms today, you cannot underplay the role of social media. They curate content specifically for social media platforms, monitor site metrics, and engage with the audience, responding to queries and comments.
Skills: Great communication skills, familiarity with consumer analytics, and complete knowledge and love for social media platforms like Facebook, Twitter, Instagram, and Linkedin.
Content Management Specialist: There is no digital marketing without content. A content management specialist in that regard is an essential job profile. They are responsible for all content creation, editing, proofreading, checks for validity, and promoting a website through various outreach methods.
Skills: Working with content curators, interacting with all other teams to ensure the appropriateness of content across channels and platforms, and ensuring content readiness within the deadline.
Web Development and Web Design: An aesthetic website with a functional and user-friendly interface results from all the hard work that the web developers and web designers put in. A website is much like the face of your brand online.
Skills: Video editing, project and production management, and Adobe Photoshop and After Effects.
Analytics: Various digital marketing tools provide you with tonnes of data, but you need an analyst to make sense of that data and provide you with a way to move things forward. A digital marketing analyst is yet another indispensable job profile.
Skills: Attention to detail, ability to efficiently interpret data, statistical knowledge.
Audio/Video Production: With video consumption at its peak and an integral part of digital marketing today, the job profile of AV production is in high demand. The millennial and Gen Z consumers are more internet savvy and rely on videos for education, up-skilling, entertainment, learning new hobbies, and even for product reviews.
Skills: Video editing, project and production management, and Adobe Photoshop and After Effects.
Mobile Marketing: Mobile marketing involves optimizing your content across websites, mobile apps, social media channels, and other mobile devices. With people relying on their smartphones for everything and a complete eclipse of the TV, even the e-commerce industry sees better conversion rates from mobile devices.
Skills: Research, campaign management, organizational skills, and creativity.
E-commerce: The boom in the eCommerce sector has necessitated the new job role of an e-commerce manager. They are the people who handle the online sales presence and are responsible for tasks that include planning promotional campaigns, market research, pricing strategies, and returns management.
Skills: Experience with online retailing and web merchandising, knowledge about the latest innovations and trends in e-commerce.
Email Marketing: Emails are still powerful ways to connect with the audience and expect conversions as well. Dedicated email marketing managers take care of the planning, development, and implementation of email campaigns and strategies.
Skills: Creative ideas for email marketing campaigns and experience with the email marketing automation process, following best practices for lead generation.
Scope of Digital Marketing in India
The internet and digital technologies continue to transform the way we connect, share information, and manage businesses. You can either get involved or get left behind. In a world with the motto of survival of the fittest, adapting, learning, and rising above the tide is the way to move forward.
Irrespective of the product/service/industry, digital marketing is here to stay. Whether it is the food industry, retail sector, health, training and education, automobile, entertainment, fashion, or real estate, every industry is incorporating and benefitting from digital marketing.
A drastic shift in traditional marketing, the low cost associated with digital marketing, its ability to transcend geographical boundaries, and reach global markets, are all factors enabling a transformation of the global village into a digitally empowered society.
With tech-savvy consumers, digital marketing keeps evolving and changing. The dominant trends to watch out for currently are AI technology (chatbots), videos, voice search, and highly interactive content such as polls, quizzes, and augmented reality.
The future of digital marketing is bright in the world. Scaling new heights with every passing year, digitally forward is the way to go.
Digital Marketing Articles
A Beginner Guide To Digital Marketing
Internet Marketing Interview Questions & Answers
Digital Marketing Detailed Career Guide
General Digital Marketing Course FAQs
How will I get Paid Internship? Is there any Terms or Conditions?
Every student enrolled at IIM SKILLS from December 10th 2021 or who have paid the registration fee for INR 34900 + taxes is eligible for our 2 months paid internship. Please read the below-mentioned details:
- Working professionals can also participate.
- The fixed stipend will be provided for INR 3000 per month.
- The stipend will be provided to a student bank account or account used at the time of registration.
- Students need to complete the regular work assigned to them.
- The internship will be virtual with IIM SKILLS Partner firms. Weekly Reporting to internship managers will be there.
- Flexible working hours will be provided.
- The internship will be from Mon-Sat.
Note: Students who have paid the old enrolment fee or have enrolled before 9th Dec 2021 are not eligible for the paid internship. Old batches participants will be participating in our 3 months non paid internship as promised at the time of admission.
Whats Makes DMMC Best Online Digital Marketing Course?
Unlike any other Online Digital Marketing Courses, we are focused on delivering hands-on learning about every digital marketing module. In our master’s program, you will do every week hands-on assignments that are evaluated by the trainers. Our online lectures are small batches to ensure complete attention to every student. You will be mentored by the trainers directly throughout the course delivery.
You can learn more about the same from our orientation class video.
What is the eligibility for enrolling in the Online Digital Marketing Courses?
Though there is no eligibility for joining any online digital marketing course however we still recommend students who are not comfortable with English lectures excuse our online digital marketing training.
I do not have any technical knowledge? Can I enrol for this course?
Absolutely yes, people have a myth that Digital marketing training needs to have some kind of technical knowledge. One can get into any online digital marketing course without any knowledge of technical skills like HTML, java or coding.
At the same time, our training trains you about the required technical knowledge.
Who are the mentors at your institute?
There will be different mentors for different digital marketing course modules. Every mentor is an industry expert with overall 10+ years of marketing experience.
Any age limit to learning Online Digital Marketing Courses?
No there is no age limit to learning digital marketing courses.
What is the average duration of the Digital Marketing Course?
Our Digital Marketing Course has a duration of 12 weeks or 3 months of training which is conducted over Weekdays and Weekend. We cover all the modules in the said timeline and then to practice it further participants can get into our non paid internship program.
Can I do Online Digital Marketing Training alongside my job?
Absolutely Yes, given our lectures, are only over Weekends and evening hours on Weekdays you will have a lot of flexibility to complete our course. In case both the course, timings do not suit your time you can also complete the internet marketing training with the help of class recordings.
What if I miss the lectures for Online Digital Marketing Course?
We record every online session which can be watched later on by every participant. These recordings are available in your learning management system.
How Practical Your Online Digital Marketing Course is?
Our training is 100% practical course. We under digital media can not be learned using theory as a concept that is the reason we have added a lot of hands-on assignments and case studies to our course curriculum.
Excited To Learn?
Digital Marketing Certification FAQs
What are the certifications provided in the Online Digital Marketing Courses?
Through our online digital marketing courses we help you to prepare for:
- Google Digital Marketing Certification. (Free)
- Facebook Blueprint Certification (*Participants are supposed to pay Facebook for the Exam)
- HubSpot Certification. (Free)
- IIM SKILLS Course completion Certification Government Institute. (Fee Included)
Digital Marketing Tools
What are the tools covered in the DMMC Digital Marketing Training Curriculum?
Our course covers various Digital Marketing Tools like:
- SMM: Buffer, TweetDeck, etc.
- Email Marketing: Mailchimp, Mailerlite, Mailgun etc.
- SEO: Keyword Planner, Answer the Public, etc.
- Content Writing: Plagiarism Detector, Keyword Density Checker, etc.
Finance Related FAQs
What is the course fee? Is there any option for EMIs?
Our Online Digital Marketing Course fee is INR 34,900 + GST. You can avail up to 3 EMIS on leading Bank Credit Cards at no extra cost.
Note: EMIs are only available with a credit card for the Master Digital Marketing Course.
Do I have to pay anything else other than the course fees?
Yes, to build your Digital presence you will be asked to purchase web hosting and domain name after your enrolment in the digital marketing course. This will cost you somewhere between INR 500 to INR 1000.
Will I get a refund if I cancel my enrolment?
Yes, our refund policy states that after your first session you can ask for a 100% money return. In case of any other circumstances, we won’t be refunding the course fee.
You can refer to our refund policy here…
Digital Marketing Placement Support FAQs
Does Curriculum of Course has Interview and resume preparation?
Relax, to ensure students get placed right after completing our online Digital Marketing training we have one of the major modules for Resume Creation and Interview Preparation. We will surely be contributing to the same.
Will you provide with internship opportunities after Completing Digital Marketing Course?
We provide paid internships post completing our Digital Marketing Courses Online. The fixed stipend is INR 6000 for 2 months (Overall). The internship certification and letter of recommendation will be provided.