• Introduction

  Introduction to Digital Marketing

• Introduction to Digital Marketing

  Introduction to Digital Marketing

  1. Why Internet Marketing
  2. Setting up the right expectation from the course
  3. Delivery instructions
  4. Assignments
  5. Exams
  6. Support Desk Timing and Process

• Modules Covered : 2

  Web Development at WordPress

• Web Development at WordPress

  During the WordPress Module, every participant will decide their journey & outcome of this course. As a participant, you will be working on real-time projects. Example: Student A wants to build an e-commerce store he/she will be doing that live in the training.

  Things You Will Learn:

  1. Benefits of using WordPress Website
  2. Technical understanding of WordPress Site Management
  3. Front end & backend website set up
  4. WordPress Customization
  5. Plugins
  6. Secure Socket layer (SSL) for your Website
  7. Understanding about themes
  8. WordPress Speed Optimization

  Tools You Will Use:

  1. WordPress
  2. Various plugins like Yoast SEO, Sucurri Security, All in One WP Migrator, Page Builders & many more
  3. Cloudflare for Content Delivery Network
  4. Various Website hosting options & How to integrate web hosting with the domain.

• Modules Covered : 4

  Search Engine Optimisation (SEO)

• Search Engine Optimisation (SEO)

  History of SEO:

  1. Algorithms updates
  2. Indexing & Crawling
  3. Google Search Console

  In this module, we will cover Advanced White Hat SEO Technique & how to avoid Black Hat SEO techniques.

  On-Page Optimization:

  1. Keyword Research
  2. Keyword Density
  3. Content-Length in SEO
  4. Keyword Stuffing
  5. Commerical Pages SEO
  6. Cornerstone SEO Content
  7. SEO Content Structure

  Off-Page Optimization:

  1. Link Building
  2. Social Book Marking Roles in SEO
  3. Avoiding Negative Practices
  4. Guest Blogging link building (Naked Links, Custom Links & Keyword Links)

  Local Search SEO Pages/Google My Business Listing:

  1. What are GMB & Bing Places (Apple Places – Only available in the US)
  2. How does it work?
  3. SEO influence through GMB
  4. Things required for GMB
  5. Listing at GMB
  6. Agency Model for GMB
  7. Reviews & Post at GMB

  Tools we will use:

  For Keyword Research:
  1. Google Keyword Planner
  2. Ubersuggest
  3. kwfinder
  4. Answer the public

  For Auditing:
  1. Performance: Semrush, SERP Rank Checker, Backlink Checker, Ubersuggest, Small SEO Tools
  2. On-Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker
  3. Off-Page Optimization: Backlink Auditor, Domain Authority Check

• Modules Covered : 4

  Search Engine Marketing (Google Ads)

• Search Engine Marketing (Google Ads)

  Types of Google Ads:

  1. Search Advertising
  2. Display Advertising
  3. Shopping Advertising
  4. Re-marketing
  5. Video Advertising

  Things You Will Learn:

  1. Ads
  2. Bidding & Ads Strategy (Google pay per click – PPC)
  3. Competition Analysis
  4. Running Ads Campaign
  5. Mobile Ads
  6. Shopping Ads for marketplaces

  Tools We Will Use:

  1. Google Adwords
  2. Keyword Planner
  3. SEMRUSH
  4. Youtube Analytics

• Modules Covered : 4

  Email Marketing

• Email Marketing

  What is Email Marketing:

  1. Deliverability
  2. Subjects, Open Rate & CTA
  3. SMTP Server, 3rd party Server Email
  4. Campaign performance & Analysis

  Things You Will Learn:

  1. Setting up your Email Marketing Channel
  2. Email Automation
  3. Drip Email Marketing
  4. Lead Nurturing using Email Marketing
  5. Using Various 3rd Party Tools
  6. Content, CTA & Customer Acquisition through Email Marketing
  7. Spam Score Checker

  Tools We Will Use:

  1. Mail Chimp
  2. SMTP Server
  3. Sendgrid
  4. Mailerlite
  5. Gmass from Gmail
  6. Mail Tester
  7. Campaign Builder

• Modules Covered : 3

  Inbound Marketing

• Inbound Marketing

  Introduction to Inbound Marketing:

  1. Reach
  2. Funnel
  3. Nurturing
  4. Conversion
  5. Delivery

  Things You Will Learn:

  1. Building organic reach using Inbound Marketing
  2. Funnel creation
  3. Landing Page Optimization
  4. Magical Call To Actions
  5. Web Visitors Engagement
  6. Drip Email

  Tools We Will Use:

  1. Landing Pages
  2. Modal Popup
  3. Canva for Infographics
  4. Mailchimp
  5. Social Media Channels

• Modules Covered : 6

  Social Media Marketing

• Social Media Marketing

  What is SMM & its importance?

  1. Facebook Marketing
  2. Facebook Pixel
  3. Linkedin Marketing & Ads
  4. Twitter Ads
  5. Instagram Ads & Organic
  6. Pinterest
  7. WhatsApp For Business Do’s & Don’t

  Things You Will Learn:

  1. Setting up your Business Profiles on Social Media Channels
  2. Running your ads campaign on Social Media Channels
  3. Budgeting for Social Media
  4. Organic and Paid reach at various Social Media Channels
  5. Social Media Optimization
  6. Online Reputation Management using Social Media
  7. Social Media Automation

  Tools We Will Use:

  1. TweetDeck
  2. Hootsuite
  3. Buffer
  4. Pixlr of Instagram
  5. Canva
  6. Various Social Media Tools

• Modules Covered : 1

  Integrated Digital Marketing Strategy

• Integrated Digital Marketing Strategy

  One of the greatest challenges in the internet marketing industry is that it keeps changing and getting more advanced day by day. To keep up with the changing internet marketing trend one also has to keep up with the changes in strategies, methods of analysis, and many such things. In this internet marketing module, the students will be learning about mostly the execution of strategies and also evolving with the change in the market trends.
  
  
  Integrated internet marketing strategies comprise some of the most used digital marketing strategies such as:

  1. Web Designing and Management

  2. Social Media Marketing

  3. Search Engine Optimization

  4. Search Engine Marketing

  5. Content Marketing

  6. Local Listings Management

  7. Paid Advertising

  When used effectively and according to the purpose, market, and product, these integrated digital marketing strategies can yield some really beautiful results. The objective of this module is to ensure that the students can organize successful internet marketing campaigns for a variety of conditions including the market size, demand, product type, and the purpose of marketing.
  
  In this module, we’ll be covering a couple of topics that are fairly important for everyone trying to understand the Integrated digital marketing strategy. Starting with:

  Relevance:

  Relevance is a very important term in internet marketing. To make your strategies work effectively the content needs to be relevant to the audience. Content translates into sales like no other strategy can but only when it is relevant to the audience you’re reaching. If you reach out to random audiences with your content, the probability is they find your content interesting but more than that there are chances of the content being absolutely irrelevant to them. This takes me to my next point which is.

  Audience Targeting:

  This is a very important strategy when it comes to Integrated Internet Marketing. You must reach out to the right kind of audience and you do that by targeting the audience. There are multiple ways to target audiences and reach them with content one of them is Keyword targeting.
  
  In this internet marketing module, the students will learn about developing relevant content that reflects the vision of the organization and then reaching out to the right kind of audience through Audience Targeting.

• Modules Covered : 4

  Web Analytics (Google Analytics}

• Google Analytics & Social Media Analytics

  Importance of Google Analytics

  1. Traffic Sources
  2. Treemap
  3. Channels
  4. Goals Set up
  5. Exams
  6. Monthly Performance & Growth Metrics

  Things You Will Learn:

  1. Google Analytics
  2. Traffic Sources Analysis & Budgeting
  3. Types of Traffic
  4. Campaign Building
  5. Campaign Performances & Measurement
  6. Social Media Analytics (Facebook Pixel, Twitter Ads, LinkedIn, Email Analytics)

  Tools We Will Use:

  1. Google Analytics
  2. Facebook Pixel
  3. LinkedIn Ads
  4. Twitter
  5. Google for Developers

• Modules Covered : 3

  Online Reputation Management (ORM)

• Online Reputation Management

  Online Reputation Management is the process of establishing a strong online presence of an organization or any entity which is responsible for how people are going to perceive the idea of the organizations’ value.
  
  This is a very important practice in digital marketing, as an organization with a strong ORM can drive real good results. In this module, the students can expect to learn all the necessary practices and details of Online Reputation Management.
  
  ORM basically covers the gap between how an organization wants to be seen and how they look online, and this doesn’t work on appearance instead it is the process of building results for what one will see when they’ll make a search.
  
  For this one has to ensure that there are no negative trolls and comments. When a search is made, the organization should be owning a bulk of the results on the first page along with positive testimonials and third-party support as well.
  
  In this, we’ll be primarily covering 4 topics, starting with:

  Paid Media:

  Basically, this refers to the process of being featured either on someone else’s blog or through advertising channels such as Facebook advertising, PPC advertising, Google Adwords, etc.

  Earned Media:

  This also refers to the presence of an organization on an external website but not through paid sources. This includes guest blogging and some other forms of advertising using third-party entities.

  Social Media:

  Social Media is a great way of portraying how the organization visualizes itself to appear. It can share relevant content and produce decent traffic to its websites.

  Owned Properties:

  Owned Properties refer to the blogs and other pages on the internet that the organization has control over, and using those pages to develop content and drive genuine traffic can also help with building a strong online presence.

• Modules Covered : 1

  Ecommerce Marketing

• Ecommerce Marketing

  Ecommerce Marketing:

  1. Build an E-Commerce Store
  2. Learn Woo-Commerce
  3. Learn How to Set Woo-Commerce
  4. Best Practices in D2C Model
  5. Automation Channel
  6. Delivery Partnership Set Up

• Modules Covered : 1

  Quora Marketing

• Quora Marketing

  Introduction to Quora Marketing:

  1. What is Quora and why is it important for marketing?
  2. Benefits of using Quora for marketing
  3. Types of businesses that can benefit from Quora Marketing

  Creating a Quora Account:

  1. Signing up for a Quora account
  2. Setting up a profile and bio
  3. Adding relevant interests and topics

  Understanding Quora Platform:

  1. Navigating the Quora interface
  2. Different types of content on Quora
  3. Understanding Quora's algorithm

  Finding Relevant Questions:

  1. Understanding the importance of finding relevant questions
  2. Searching for questions related to your business
  3. Using Quora's topic pages to find questions

  Creating Valuable Answers:

  1. Understanding the anatomy of a good answer
  2. Writing informative and engaging answers
  3. Using images and videos in answers
  4. Providing links to relevant resources

  Building a Reputation:

  1. Understanding the importance of building a reputation on Quora
  2. Strategies for building a reputation
  3. Avoiding spammy or promotional tactics

  Promoting Your Content:

  1. Understanding Quora's self-promotion policies
  2. Promoting your content without being spammy
  3. Using Quora's ad platform to reach a wider audience

  Measuring Success:

  1. Setting measurable goals for Quora Marketing
  2. Tracking metrics such as views, upvotes, and clicks
  3. Analyzing the success of your Quora Marketing efforts

  Best Practices for Quora Marketing:

  1. Building relationships with other Quora users
  2. Optimizing your profile for maximum visibility
  3. Using Quora's built-in analytics tools

• Modules Covered : 1

  Graphic Designing

• Graphic Designing

  Introduction to Graphic Designing:

  1. What is graphic designing?
  2. Importance of graphic designing in marketing
  3. Basic principles of graphic designing

  Introduction to Canva:

  1. Overview of Canva and its features
  2. Creating a Canva account
  3. Understanding the interface of Canva

  Creating Designs with Canva:

  1. Creating a new design
  2. Choosing the right template
  3. Customizing templates
  4. Using images and graphics
  5. Adding text and shapes
  6. Using color palettes and themes

  Designing for Social Media:

  1. Understanding the dimensions of different social media platforms
  2. Designing graphics for Facebook, Instagram, Twitter, and LinkedIn
  3. Creating social media posts, stories, and ads

  Designing for Marketing:

  1. Creating brochures, flyers, and posters
  2. Designing logos and branding materials
  3. Creating business cards and letterheads

  Advanced Designing Techniques:

  1. Designing infographics
  2. Creating animated graphics
  3. Using Canva Pro features

  Exporting and Sharing Designs:

  1. Exporting designs in different formats
  2. Sharing designs on social media
  3. Collaborating with others using Canva

  Best Practices for Graphic Designing:

  1. Typography rules and tips
  2. Image resolution and quality
  3. Designing for accessibility

  Tips for Effective Graphic Designing:

  1. Understanding the target audience
  2. Creating a visual hierarchy

• Modules Covered : 3

  Content Writing & Advanced Blogging

• Content Writing & Advanced Blogging

  This module brings attention to a very fundamental aspect of Digital Marketing which is Content Generation. Content Generation comes in multiple formats, one of which is text or better known as “Blogging”.
  
  “Blogging is a great form of long-form copy which translates into increasing brand awareness.”
  
  For students to understand Blogging and its role in Digital Marketing, this module has been elaborated into 6 different lessons, each explaining a different feature of content writing and how it corresponds with Digital Marketing.

  Formats of writing:

  Digital Marketing depends a lot upon the nature of the organization and the type of product or service it is developing therefore the writing standard has to be the one that suits best the product being marketed. In this lesson, the students are going to learn about a variety of writing formats and where to use them to find the most effective results. The kind copy that works best for one might not work the same way for another product which is why there is a need to introduce diverse writing standards enabling the students to take forward any sort of Digital Marketing campaign.

  Keywords:

  Using the right keywords can help you build the right audience to market a product. Keywords are an extraordinary source of finding people with relevant interests and therefore choosing the right keywords is altogether a very important part of Digital Marketing. In this lesson, the students can expect to learn the multiple methods of conducting keyword research and how to use those keywords to bring the best out of their digital marketing strategy.

  Understanding Plagiarism:

  Writing high-quality fresh content is the primary job of a digital marketing profile. Duplicate content is the first thing to avoid for internet marketers. In this chapter, you will learn how to use tools that help you to identify duplicate content.

• Modules Covered : 1

  Media Buying & Planning

• Media Buying & Planning

  Media buying and planning refer to making a purchase of slots and space for displaying your advertisement. It is a form of paid media, used for running ads for targeted audiences to improve reach and better lead conversion. The process of media planning and buying includes paying various media platforms to get time slots and space to run the advertisement.
  
  In this digital marketing module, the students will be provided with detailed information about making media purchases and then effectively operating them.
  
  It is very important to understand that, once the campaign is active, the buyer needs to ensure that they appear to the right audiences at the right time and place. There should continuous monitoring of how ads are performing and for a low and dead response, the buyer should very strategically think of changes that can drive attention. Advertisements without the primary motive of driving commercial benefits and those which provide genuine value to the audience perform well.
  
  Once the campaign is over, the media buyers need to look at the statistical data showing the performance of the campaign, and looking at both, the well-performing factors and also the non-performing factors, one has to plan changes before rescheduling ads.
  
  This is a very important process in the advertising trade, and having a good hold over planning and buying media can help one grow their businesses real fast and smooth.

• Modules Covered : 1

  Affiliate Marketing

• Affiliate Marketing

  Affiliate marketing is basically performance-based digital marketing in which the affiliates earn commission by developing sales for another business through their channels and marketing efforts.
  Affiliate marketing is a way of reaching out to the audience, to whom a business might have not reached through various marketing strategies but someone else could. So, in affiliate marketing, people can refer to an item, product, service, etc, by mentioning an affiliate link on their pages, and any conversion coming through those referrals will result in the affiliate being paid a certain commission based on the price of the sold item.

  Affiliate Marketing Through Blogging :

  Affiliate marketing is a very common digital marketing strategy adopted by bloggers. Bloggers usually have a regular flow of readers and have decent engagement in their articles. Blogs with similar niches to that of a business can influence people to purchase a product or a service by referring it through an affiliate link on the blog.
  
  Affiliate marketing is not only limited to blogs only but anyone can do it, whether it is by placing the link on video descriptions or sharing the link via various channels such as Whatsapp, Facebook, etc.

  There are a couple of steps that the students must learn so as to master affiliate marketing, they are:
  
  1. Affiliate marketing works well for platforms with a good flow of the audience. So, in order to be an affiliate marketer one needs to have a strong audience reach.
  
  2. Register into any Affiliate Program offered by mostly e-commerce websites and also by individual businesses that sell some kind of products or services. Some of the very known and common marketing programs are the Amazon affiliate partner program, Shopify affiliate program, etc.
  
  3. Once they have the reach they have to develop relevant content around the items or services they are going to refer to. Irrelevant products or services mentioned on blogs and other platforms do not perform well in terms of conversion.
  
  

• Modules Covered : 1

  Video Marketing (YouTube)

• Video Marketing

  At this point in time, video marketing is one of the most commonly used digital marketing strategies. It is also among the most effective strategies to generate excellent audience reach. With the advancement of the internet, the video platforms became more accessible and as of now every day more than 300 hours of videos are uploaded on platforms like YouTube. Video platforms are expecting over 2-3 million people as the audience in the coming 2 years which means the market which is already humungous is going to grow even big and so is the probability of an increase in audience reach.
  
  In this digital marketing module, the students will be learning not just how to create videos but then marketing those videos and developing brand awareness. A lot of influencer-based marketing is largely dependent upon video marketing.
  
  Videos are great sources of generating traffic and though it reaches a community out there, it still is an individual approach for every single person watching and consuming the content. So, the number of views on any video is the reach developed by that particular piece of content.
  
  This digital marketing module aims to provide a detailed understanding to the students about developing viral content and also the balance of quality and quantity. There are many things to be taken care of when it comes to video marketing but one of the major statistical data about the performance of any content which one should eye on is “Watch Hours”
  
  Just like there are statistics providing information around engagement on websites and content pieces, similarly, Watch Hours provide statistical information about what is the average duration of people consuming the video content.

• Modules Covered : 1

  Marketing Automation

• Marketing Automation

  Marketing automation refers to the process of engaging digital marketing campaigns in an automated system and building multiple digital marketing campaigns around it. The automation tasks include automatic scheduling and execution of multiple digital marketing practices such as social media posting, sending emails etc.
  

  Mentioned below are some features of marketing automation:

  1. CRM Integration

  2. Campaign Management

  3. Customer Lifecycle Management

  4. Email Marketing

  5. Engagement Marketing

  6. Landing Pages and forms

  7. Marketing Analytics

  8. Mobile Marketing Capabilities

  9. Social Marketing Capabilities

  There is a good amount of statistical data supporting the benefits of digital marketing automation. Digital marketing automation is believed to have increased sales productivity by 4%.
  The most common form of digital marketing automation are bulk mails and social media postings, but they are not surely limited to those only in fact there are several tools that help in the execution of multiple digital marketing practices through an automated system.
  
  
  In this digital marketing module, we’ll be primarily covering these 3 topics. They are:
  
  1. Process and Strategy
  2. Lifecycle and Content
  3. People

  Well, there are also risks in digital marketing automation if not carried out properly. Some of the time, automatic digital marketing practices make your campaigns look kind of spam which surely has a negative impact. Therefore planning and judging your own digital marketing automation strategies is important. Focusing on the above-mentioned steps and taking it smoothly, in the beginning, to study ROI and performing digital marketing automation further according to the results achieved.

• Modules Covered : 1

  Digital Infographics Resume Creation

• Digital Infographics Resume Creation

  Resumes are the first form of communication with the employer. The resume speaks before the candidate himself and many a time these resumes drive a beautiful impression of the employer which lasts throughout the interview.

  Now that the resume holds so much importance, a few things might not be known about an Infographics Resume.
  
  For those who do not know, An infographic resume is a curriculum vitae where graphics are used to describe more than words. The infographics resume has turned out to be a great way of building a resume in a more detailed manner.
  
  In this digital marketing resume, students can expect to be taught to build a digital infographics resume. These days employers demand an infographic resume before hiring and that is because graphics and designs speak a lot more than words.
  
  At this point, companies are seeking digital marketing candidates who are professionals and have been through formal training, and presenting a detailed infographic resume is the first and foremost form of professionalism that one can present.

Note: Some special modules are conducted on Wednesdays & Fridays from 8 pm to 9 pm. Participants will have multiple options to attend special modules.