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Top 5 Digital Marketing Courses In Secunderabad With Placements

In 2019 Digital Marketing was valued at USD 365.80 billion. In the year 2023, the industry is valued at USD 679.80 billion. Indian Digital Marketing Industry was USD 4.5 billion in 2022 and expected to grow at a compounded rate of 32.1% till 2028. By 2028 the market will likely be valued at USD 24.1 billion. Thus, investing in a digital marketing course makes sense. In this article, we will give a brief outline of the Top Digital Marketing Courses in Secunderabad, considered a promising city with a growing technical industry scenario. 

Top Digital Marketing Courses in Secunderabad

Brief History of Digital Marketing

Ray Tomlinson sent the first email in 1971 and is regarded as the father of Digital Marketing. The first banner ad was introduced in 1993 with Hotwired being the first company to advertise through this. The years 1994 with the birth of Yahoo and 1998 with the birth of Google were considered the changing points in the internet world. The largest e-commerce site Amazon and E- Bay started operating in the same period. After the 2000 bubble burst these two were the only remaining search engine giants. In 2004, Web 2.0 was launched, making the Internet more user based and friendly. This was the year when Facebook gained the reputation of being the largest social networking site. At the same time LinkedIn, Myspace, and WordPress marked their presence in the internet industry.  In 2010 Instagram was launched. With the user base increasing on these platforms advertisers started cashing in on digital marketing. The year 2016 saw a massive shift of users from desktop to mobile interfaces. With the introduction of Big Data in 2000, marketers had huge data on the behavioral patterns of internet users which they started using to personalize advertisements. Thus, started digital marketing growing strong roots in the advertising industry.

Why Digital Marketing

Digital marketing has grown at a compounded rate of 10.6 %  from 2022 to 2023 and is expected to grow further till 2028 at a compounded rate of 13.1% annually. Post 2019 the ad spending trends of companies have changed. Companies in 2022  allocated 72.6% of the total ad spend to digital advertising and the remaining to print, banner, and other forms of advertising. With this fast-paced growth, it comes as no surprise that currently approximately 1.5 million people are employed in the digital marketing industry, and with the rate the industry is growing there is an evergreen demand for digital marketers.

Let’s have a brief look at why has Digital Marketing become such a rage in the advertising landscape: 

  • Reach – Digital Marketing gives the most significant advantage of both global and local reach at a not very high cost. The traditional mode of advertising has limited reach and even local advertising is costly. Various media have to be engaged if an advertiser wants to ensure in-depth reach. In comparison through this, even a local business can advertise globally, if required within their budget.
  • Cost Effective – Organic SEO, Content marketing and social media can be used by advertisers free of cost. Other forms of paid marketing solutions are still cost-effective as compared to traditional marketing spending. Depending on the marketing goals the business can look for cost efficient methods with a better impact.
  • Targeting – Big Data Concept in Digital Marketing has given businesses an immense advantage to target the selected audience only as the conversion rate is higher and money and effort are not wasted on mass advertisement.
  • Multiple Strategies- There are multiple advertising strategies that Digital Marketing offers that are cost-effective and give a better choice to businesses. Depending upon the business’s advertising goal, a combination of advertising strategies like posting blogs, pay-per-click, email marketing, and social media marketing can be used individually or all of them together.
  • Quick Analysis – Cookies and data analysis can give the result of any ad campaign every day to every hour also. This helps in measuring the impact of the advertisement in actual numbers.
  • Easy Optimization- Quick analysis of the impact of advertisement gives the advantage to find out whether the customer engagement with the advertisement is positive or negative. Digital advertisement extends the considerable benefit of tweaking the advertisement fast, in a cost effective manner, and as per the analysis.

 Top Digital Marketing Courses In Secunderabad

In the earlier section, we have covered the advantages of Digital Marketing. In this section, we will focus on Top Digital Marketing Courses in Secunderabad because the city is fast growing as an IT smart city with a plethora of opportunities available in the digital marketing employment scenario. Here are a few noteworthy Top Digital Marketing Courses in Secunderabad to opt for : 

1. IIM SKILLS

IIM SKILLS Digital Marketing Course is counted among the Top Digital Marketing Courses in Secunderabad. It was started in 2015 and has gained fast a reputation of being amongst the list of the country’s top edutech companies. 

Core Modules
Content Writing And Blogging
Search Engine Optimization
Social Media Marketing
Search Engine Marketing
Inbound Marketing
Email Marketing
Web Analytics
Special Modules
WordPress Web Development
Integrated Digital Marketing Strategy
Online Reputation Management
Content Writing And Blogging
Media Buying
Affiliate Marketing
Video Marketing
Marketing Automation
Digital Infographic Resume Preparation
  • Course Name – Digital Marketing Master Course
  • Course Duration – 3 Months + 2 Months Paid Internship
  • Course Fee – INR 29900 + 18% GST (Includes Exam Fee)

Course Features:

The highlights of this course are as follows: 

  • The course imparts training and many assignments using tools like SEO, WordPress, SEM, Google Analytics, Woocommerce, Elementor, Ninja, etc. The assignments help in gaining practical knowledge of working with these tools. 
  • The institute offers free access to tools worth Rs.79000 which is very helpful for students to gain knowledge of the optimal usage of these tools while training and complete guidance is provided while using these tools. They are a great help while looking for employment opportunities.

  • There are more than 10 case studies covered and more than 17 live projects carried out during the training period which helps in practical knowledge of the actual business implementation scenario and also helps in building a strong portfolio for the student also.

IIM SKILLS students work at

Placement Partners 

  • A 3 months internship period is offered at the end of the training where the students get the advantage of working for a paid internship of 2 months.

It not only has its presence in Secunderabad but is present in 23 cities in Asia including Singapore and Dubai. It boasts of training over 35k students globally and has imparted more than 9500 training schedules in different subjects. Its Digital Marketing Course has been awarded a 4.9 star rating by Google.

Contact Information:

The students can get in touch via email at [email protected]

Website Address: www.iimskills.com

Telephone No. : 9580740740

2. Digital Monk

Digital Monk was started by a team of professionals already excelling in the field of Digital Marketing and is now counted among the Top Digital Marketing Courses in Secunderabad list. It has a presence in all the major cities like Bangalore, Hyderabad, Pune, Delhi, Chennai, Mumbai, and others. It runs its own Digital Marketing Agency which is taking care of the accounts of top national companies. It offers one comprehensive course in Digital Marketing.

Advance Digital Marketing Course : 

    • Course Duration: 2.5 months(Classes on all Weekdays), 4.5 months (Classes on all weekends)
    • Course Fees: Rs.73000 approx. Or USD 900
    • Teaching Mode: Online live and recorded classes

Modules Covered:

The institute covers the following topics extensively:

  • Web Designing
  • Graphic Designing
  • Video Marketing
  • Youtube Marketing and Optimization
  • Creating a Corporate Website
  • Web Security and Optimization
  • Web Analytics
  • Landing Pages
  • Content Marketing
  • Email Marketing
  • SEO, Local and International SEO, Blackhat SEO,
  • Keyword Research
  • Content SEO, Off-page SEO
  • Affiliate Marketing
  • Google Search Console
  • SEO Audits
  • Google advertisements, Search advertisements, Display advertisements, Shopping advertisements
  • Mobile Ad Campaigns
  • Microsoft Bing Ads
  • Social Media- Twitter, Instagram, Facebook, LinkedIn, Pinterest, Quora
  • Online Reputation Management
  • Google Analytics

Course Features –

The following highlights make this institute stand out in the list of Top Digital Marketing Courses in Secunderabad

  • There are more than 50 modules that are covered that extend an in-depth knowledge of Digital Marketing processes and strategies.
  • The students get certifications from more than 15 internationally recognized organizations.
  • The top feature is assignments that have 7 Capstone Projects which give the students a hands-on experience with practical projects in an actual business scenario.
  • At the end of the course, students get free membership for tools for Digital Marketing which are worth Rs.85k which is very helpful, especially for students planning to do freelancing.
  • During the course, live ad campaigns are done for the students to get the actual knowledge of how to manage, analyze, create, and run them.
  • The institute offers help building a solid resume and portfolio and 100% assistance in job placement.

Contact Information:

The head office is in Bengaluru at the following address : 

3rd Floor, 944, 16th Main Road, Kuvempu, Bengaluru

Contact No: 83105657401

Website: www.digitalmonk.org

3. Digital Floats

Another feather in the cap of the Top Digital Marketing Institutes in Secunderabad is Digital Floats Academy. The institute has its headquarters in Secunderabad and has been imparting training for more than 10 years. The institute boasts of training more than 10k students all across India. They have a full-fledged lab for students to practice. The institute offers the following comprehensive course : 

Advance Digital Marketing Course : 

    • Course Duration: Not available
    • Course Fees: Not Disclosed
    • Teaching Mode: Online live and classroom training

Modules Covered:

The institute covers the following topics extensively:

  • Website creation WordPress
  • SEO, localization SEO
  • Google Adwords
  • Search Ads, Shopping Ads, Video Ads, Online Display Advertising
  • Mobile, Social Media, Email, Whatsapp, and Affiliate Marketing
  • Google Analytics, Adsense, Blogging
  • Lead Generation and Nurturing
  • E-commerce, Content, Inbound, and Influencer Marketing Strategies
  • Google Tag Manager

Course Features:

The course offered by the institution lists the following features, which make it listed in the Top Digital Marketing Courses in Secunderabad: 

  • The Institute offers certification from Google, Hubspot, Facebook, and 12 other internationally recognized certificates which make a huge difference in the resume of students, especially while applying for jobs.
  • Students have the facility to either attend online classes or proper classroom training with real-time assistance from trainers.
  • The internships are real-time and the completion certificate is provided only after the completion of the internship, which ensures practical exposure for all the students. 
  • During the training period assistance is provided to the students to host and design their website free of charge.
  • Implementation and assistance in running live ad campaigns give a hands-on experience to all the students in actual industry exposure and obstacles that one faces during the campaign.

Contact Information:

The institute is located at the following address:

1st Floor, Nagasuri Plaza, Amarpeet Hyderabad

Email: [email protected]

Website: www.digitalfloats.com

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4. Digi Crag

This institution started imparting training from the year 2012 and is now counted among the Top Digital Marketing Courses in Secunderabad. The institution is also involved in the business of digital marketing, thus giving students an advantage of an exemplary network in the same area. The institute has the option of the following course : 

  • Diploma in Digital Marketing- Online Advertising, Email Marketing, Viral Marketing, Affiliate Marketing, Online PR, Digital Metrics, Legislation, Regulation, and Codes of Practise
  • Diploma in Social Media Marketing
  • Diploma in Search Engine Optimization
  • Diploma in Search Engine Marketing- Pay Per Click(PPC), 

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Course Features:

The institute offers the following standout features in its course:

  • The students get the advantage of working on real life cases which benefits them immensely while applying for employment.
  • The classes are interactive, thus giving the students the opportunity to address all their questions to the faculty who have over 10 years of experience in the field of Digital Marketing.
  • The institute offers apprentice opportunities where the students have the option of getting absorbed as a trainer with the institute post completion of their training.
  • The course offers part time and full time classes that are suitable for even professionals and business owners to study at their own comfortable pace.

Contact Information:

The institute’s head office is at the following address:

Flat No.201, Riviera Apartments, Punjagutta, Hyderabad

Telephone: +91 8885686020

Email id: [email protected]

Website: www.digicrag.com

5. Social Prachar

Social Prachar was founded in the year 2014 and has fast grown to be listed as one of the Top Digital Marketing Courses in Secunderabad. The founders are all IIM alumni and have been imparting training to more than 500 batches of students. To date, they have trained more than 15k students all across the nation. They have received more than 8 awards for being the best EdTech institution. They have been featured as one of the Top Digital Marketing Courses in Secunderabad by Times of India, Businessworld, Business Standard, Analytics Insight, and ANI to name a few. It offers the following course:

Digital Marketing Training:

    • Course Duration:3 months
    • Course Fees: Rs.15000
    • Teaching Mode: Online live and classroom training

Modules Covered:

The institute covers the following topics extensively:

  • Ubersuggest
  • SEO
  • Long Tail Pro Keyword Planner
  • SemRusch
  • Google Adwords Editor
  • Social Media, and Email Marketing
  • Website Audits
  • Ad Campaigns

Course Features:

The following features differentiate the institute from the rest of the training institutes and make it eligible to be the Top Digital Marketing Courses in Secunderabad : 

  • Students get the option of appearing for the certification exam of more than 10 internationally recognized institutions like Google, HubSpot, Facebook, etc.
  • The students get to work for one full month with an actual client to run a project under the guidance of the mentors to give them real time exposure to the actual business working.
  • They have tie ups with some of the top industries like Accenture, HCL, Tata, Google, Apple, IBM, Wipro, TATA, and more companies and help the students in getting a suitable employment offer post completion of their training.
  • They give the option of classroom and online training so that working professionals and business owners can also join the course.
  • They offer face to face dedicated mentorship and problem solving sessions all through the day.
  • The institution claims a 100% placement guarantee for all enrolled students.
  • They focus more on real time projects rather than just theory which is very helpful for the students to be exposed to the actual working and understanding of the requirements of an established company. This also trains the students in facing the interviews and proves to be a valuable addition to their resume.

Contact Information:

The institute has its physical office at the following address:

508, Manjeera Majestic Commercial, Kukatpaly, Hyderabad

Contact No.: +918019479419

Email Id:[email protected] 

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Conclusion:

Secunderabad is growing rapidly as a prominent IT hub. Many It companies are making Secunderabad and Hyderabad as their corporate office opening up a plethora of opportunities in the field of Digital Marketing. Thus, due to this growth in IT Industries, there is a growing demand for professionals. In this article, we have compiled a list of those institutions only which have been listed among the Top Digital Marketing Courses in Secunderabad. These institutions cater to not only students but also working professionals planning to add to their area of expertise, businessmen looking to increase their business area, and freshers and housewives with no knowledge of the industry. These institutions not only offer classroom training but also online full-time and part-time courses too making it easy to choose as per individual requirements. The courses focus on currently trending topics like SEO, Social Media Marketing, content creation and management, setting up ad campaigns, and management. The real life case studies, assignments, and internship emphasize on getting practical experience in the current business scenario. The institutions also offer internationally recognized certificates that help the candidates to kick start their professional journey on a very good footing.

In conclusion, Digital Marketing is an upcoming industry with a huge scope of growth, learning, and employment opportunities. One doesn’t need to be an IT professional only to enter this field, one needs to be creatively inclined, and Secunderabad offers a great learning platform for this industry.

FAQs

Q. What qualifications are required to join any Top Digital Marketing Courses in Secunderabad?

Digital Marketing courses can be pursued by working professionals, students, businessmen, and housewives also who have a basic graduation degree or equivalent and are creatively inclined. It is not important to have any IT related degree or certification , but it helps to be aware of the various social media, and search engines and have an interest in writing. Individuals with no prior experience in advertising or marketing can also enroll in a digital marketing course. Students along with hard skills should have soft skills which while not mandatory, but are a great characteristic for making presentations and client interactions.

Q. Why should the digital marketing courses in Secunderabad be chosen?

The IT industry in Secunderabad is growing rapidly and Hyderabad which is the neighboring city has corporate offices of many well established companies, offering an excellent field for employment. The Top Digital Marketing Courses in Secunderabad offer a combination of classroom and online teaching options to choose from as per the requirement and convenience of the participants. The courses are kept up to date with the changes in the digital marketing field making it flexible and well suited to get employment for the students.

Q. How do I choose any institute for Digital Marketing in Secunderabad?

The institutes offering Digital Marketing courses should have their courses giving an in depth insight into all the fields of digital marketing like SEO, Social Media management and marketing, setting up campaigns, E-commerce setting up, and running live ad campaigns. The assignments should be based on practical case studies which give a better understanding of the working in the industry. The institution should offer placement opportunities or assistance to the same. The institution that can offer certification from internationally recognized institutions prove an added advantage as a choice for training and also is very helpful while applying for any job opportunity.

 

Geetanjali Pantvaidya is a Post Graduate in MBA Marketing from Army Institue of Management Kolkatta. A Y2k batch pass out , She started her career with Caltiger.com which the country’s first free ISP. She has over 12 years experience in marketing working in the telecom industry, banking , insurance and the education industry. Hailing from an army family background, the love for travelling was deeply rooted in her veins since childhood, thus, her stint as a travel manager with Thomas Cook. She embarked on her journey as a content writer with a travel company.

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