Top 10 Digital Marketing Courses in Nagpur

Digital Marketing is one of the most in-demand courses in cities like Nagpur (India). Digital Marketing is a dynamic field, frequently creating new opportunities for marketers every day. ‘The world is rapidly becoming digital’ is a common saying nowadays. Being in serious demand, digital marketing has become one of the crucial pillars of any industry. People are promptly engaging themselves with digital content on a daily basis.

image of Digital marketing institute Nagpur

Nagpur is a developing metropolis and the third-largest city of India. As one of the fastest evolving cities, many prominent IT companies such as TCS, HCL, Tech Mahindra and many other remarkable companies are spread out throughout the city. With the growing population, digital marketing courses are becoming popular from day to day.

 

What is Digital Marketing?

 

Digital Marketing is advertising conveyed through various digital mediums to connect with and influence consumers. In simple term, digital marketing is all about promoting and selling products via the internet, but it also includes the usage of TV’s, mobile phones, and any other digital marketing networks. It is regarded as the fastest advancing field in today’s time.

 

Digital Marketing has become a career that is ever-changing and intriguing. Due to its high popularity, there’s a growing demand for people with digital skills. Nowadays recruiters prefer individuals who have genuine knowledge and skills in the marketing field with a verified certification that is accepted across industries. Every industry wants individuals who can help their companies to get more visibility in social and search media.

 

Overtime with the introduction of various new technologies in the digital world, marketing approaches have changed drastically. Nothing is too far from one’s reach today. The entire world is closely connected through technology. Most of us prefer to use the internet to search for specific answers or to learn about a particular topic. It saves time and thus it is much preferred than traditional marketing.

 

Since the 2000s technology has changed its shape to accommodate and satisfy the needs of the thriving customer requirement. Industries started on digital in order to reach out to a vast group of public and to promote their products ten times better than in the traditional way. It has covered more than half of the Google ad market. Digital Marketing is endlessly evolving and has become one of the key factors for any kind of business.

 

It has already spread its root are some of the dominant countries across the globe. As an advancing country, India is also accepting the domineering presence of digital marketing in almost everything. It has essentially become the future of marketing.

 

Hence, more and more industries are participating in this race of digital warfare and trying to overtake each other’s competitors in this digital whirlpool. Recruiters are frantically looking for a skilled individual with marketing skills with genuine knowledge who can stand firm and help them promote their own business. One can also start their own brand if the individual so wishes.

 

There are two modes of digital marketing:

 

  1. Online Marketing (includes: SEO, SEM, SMM, PPC, etc).
  2. Offline Marketing (includes: mobile marketing, television marketing, enhanced official marketing, etc).

 

The biggest plus point of digital marketing is that it can help one to reach out and attract a larger audience with a much lower cost than traditional marketing.

 

9 benefits for a career in digital marketing:

 

  1. Digital marketing is an ever-changing fast-paced field that brings challenge and keeps an individual always keen to explore new marketing strategies and technologies.
  2. It also offers a variety of employment opportunities. It is expected that in the following years 90% of industries will rely on digital marketing. If an individual has the determination to overcome any challenges on his way and to learn new things on a daily basis, then digital marketing is a career own can opt for.
  3. One can also start their own firm, or work for an agency on a variety of new projects, with new clients. As a fast-paced competitive course, it has great career potential.
  4. It is a field where you can brainstorm new ideas, try new methods to attract customers, lead the way for the next new challenge and be your own leader.
  5. One can undergo training in this field at his/her own convenience. Be it a classroom training or online mode of training an individual can choose it according to their own pace.
  6. Having a certificate of digital marketing makes an individual versatile and agile, as the course is in high demand. As a high in-demand course a digital marketer can afford to be choosy about the company they want to work for.
  7. Work timings are also flexible for digital marketers. One can work from home or office according to their convenience. One can also start a career as a freelancer.
  8. Unlike traditional marketing that can only target a set of audience to a limited size, digital marketing can broaden one’s scope. The only limitation of a digital marketer can only be their creativity and strategy.
  9. Some of the benefits of a digital marketing course are a plethora of job opportunities, high salary, become an in-demand professional, compete with large corporations.

 

Different career choices in Digital Marketing:

 

  1. Social Media Marketer
  2. Search Expert
  3. Brand Manager
  4. Blogger
  5. Email Marketer
  6. Web Designer
  7. Online Content Developer, etc.

 

Various institutes are conducting courses on digital marketing to satisfy the needs and demands of the constantly changing digital world. Offline marketing is becoming less and less popular day today, as people are frequently engaging in online marketing. Since the development of social media sites such as Facebook, LinkedIn, Twitter, YouTube, Pinterest, and a variety of other platforms, there is a report of an increase in consumer usage since the 2000s.

 

There is no certain qualification needed to start a career in digital marketing. Having an extremely technical background isn’t usually necessary for someone to be a digital marketer. No coding knowledge is also necessary.

 

It is a wide field engaging diverse forms like:

 

  • Search Engine Optimization (SEO)

 

Search Engine Optimization is a procedure for optimizing your online content by improving the quantity and quality of the content so that the search engine increases the visibility of a particular web page when an individual search for a specific keyword. It targets different kinds of searches like image search, video search, news search, academic search, etc.

 

  • Affiliate Marketing

 

It is an online sales tactic in which a one can earn a commission for marketing every time an individual promotes someone else’s product or services. Affiliate marketing involves referring to a product by sharing it on social media, a website, or a blog. Hence, when a person buys a product based on one’s recommendation, they earn a marketing commission.

 

  • Online Advertising

 

Online advertising is one of the best marketing strategy involving the use of the internet as a medium to obtain website traffic, expand their reach to their customers, and to deliver new marketing updates to the right consumers.

 

  • Pay-Per-Click Advertising (PPC)

 

PPC is a type of internet marketing in which one can drive traffic to their own website by paying a publisher every time a user clicks on one of their online ads. Most common types of PPC are, Google Ads, Bing Ads, ads on Facebook, Twitter ads campaign, and sponsored texts in LinkedIn.

 

  • Search Engine Marketing (SEM)

 

Search Engine Marketing is a process of gaining traffic and visibility in search engine results pages through paid advertising. Search Engine Marketing incorporates SEO to adjust and rewrite website content to achieve a higher rate in the search engine results page to boost pay per click poll.

 

  • Social Media Marketing (SMM)

 

Social Media Marketing is the process of using social media platforms and websites to promote a brand, increase sales, and drive website traffic to promote your own business. Social marketers rely on social platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Social marketers share videos, images and content for marketing purposes, to promote a brand.

 

  • Content Marketing

 

Content Marketing is a marketing technique focused on creating, distributing and publishing content to attract and retain a targeted audience. The aim of content marketing is to publicize a content and to drive organic traffic website, increase lead generation, and to better connect with customers to promote the business. The channels that play an important part in a content marketing strategy is a blog post, ebooks, infographics, etc.

 

  • Email Marketing

 

Email marketing is one of the best digital marketing strategies to promote content, events, or a commercial message to a group of people using email. Email marketing is one part of internet marketing which encompasses online marketing via social media, blogs, etc.

 

  • Facebook Marketing

 

Facebook is one of the largest social media platforms in the world and also a powerful marketing tool. Facebook can be used as a marketing tool to promote a brand, reach out to a vast audience, keep customers informed about the latest trends and to showcase your products in the front of the public.

 

  • Blogging

 

Different types of online marketing strategies have emerged in these past few years. Blog marketing is one of them. Blog marketing is the process of reaching your target audience through the use of a blog by advertising a website, a business, a brand or service.

 

Digital Marketing is one of the most profitable and advantageous career options in India. To seek a career in digital marketing you have to be inquisitive, innovative, dedicated with a good business sense and have excellent communications skill.

 

Many people are searching for courses on digital marketing often. It has become one of the most used and famous terms among marketing professionals and across industries. As it has high potential and great career options, individuals are converging to look for the best institute out there and to beat their own competition along the way. The institutes thus serve the purpose of preparing an individual to develop real-world digital marketing skills.

 

Thus, we have simplified such institutions which stand on its own peak in this digital world. Here we have sorted and listed the top 10 best courses on digital marketing in Nagpur:

 

  1. IIDM (Institute of Integrated Digital Marketing)

 

IIDM is one of the best training institutes in Digital Marketing in Nagpur.  IIDM is considered as India’s sole google partnered institute which is recognized internationally. They specialize in practical training and live projects designed by highly skilled professionals. It provides both online and offline training sessions on weekdays and weekends.

 

They also provide one-on-one class sessions if an individual faces any challenge, along with backup classes for those who missed the classes. They provide internships and placements conducted by highly experienced professionals. Demo classes are also available. The course duration is of 3 months with course fees 20000/- approximately. One can download their brochure by simply filling out a form at their site. Their contact information is also provided there. Their course module consists of:

 

  • Search Engine Optimization
  • Social Media Marketing
  • Pay Per click
  • Email Marketing & Automation
  • Affiliate Marketing
  • Mobile Marketing
  • Content Marketing
  • Web Analytics
  • Online Reputation Management
  • Blogging with WordPress
  • Lead Generation
  • Photoshop

 

  1. Premium School of Digital Marketing

 

Premium School of Digital Marketing is said to be one of the oldest Digital Marketing training institute in Nagpur for over 10 years. They provide a classroom training program. They claim to assist students with 100% job placement and a chance to work on live projects as well. The institute offers hands-on-practical live website creation and lives campaign. They offer flexible classroom timing and weekend batches to support individuals those who have busy schedules.

 

They also offer demo classes. Apart from digital marketing course they also offer WordPress and brand management certification course. Study loan is available. Contact information and brochure are provided at their site. They are associated with companies like Amazon, HDFC bank, IBM, Kotak, Tata, etc. Topics discussed are as follows:

 

  • Search Engine Optimization
  • Social Media Marketing
  • Social Media Optimization
  • Search Engine Marketing
  • Content Marketing
  • Web Analytics
  • Email Marketing
  • Mobile SEO
  • Affiliate Marketing
  • Conversion Optimizer

 

 

  1. NSDM

 

NSDM is again one of the best institutes in Nagpur which provides both online and offline training session with 100% job placements and a lifetime LMS access. It offers many essential courses for students who are interested in a career in Digital Marketing.

 

Their courses include Digital Marketing, Web Development, Web Design and Entrepreneurship. The institute also provides Google, Facebook blueprint and Hub-spot inbound marketing certificates. One can enrol for their free demo classes if interested. You can also download their curriculum from their site. The topics discussed are:

 

  • Introduction to Digital Marketing
  • Website Planning and analysis
  • Display Advertising
  • Mobile Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Ecommerce Marketing
  • Social Media Marketing
  • Web Analytics
  • Content Marketing
  • Growth Hacking
  • Affiliate Marketing
  • Online Reputation Management
  • Marketing Automation
  • Email Marketing
  • Digital PR and Influencer Marketing.

 

  1. Digital Vidya

 

They offer both offline and online training classes. It’s a 5 – 6 months training program in digital marketing. Their courses include Digital Marketing Course, Data Analytics Certification, Data Science Certification, Cyber Security Course. They provide both weekdays and weekend classes for individuals as for their convenience. They offer class recording to aid students who have missed the class. Interested individuals can opt for their demo classes or talk with their career advisor. They have a partnership with global giants such as Facebook, LinkedIn, etc. Course modules:

 

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Email Marketing
  • Web Analytics
  • Facebook Marketing
  • Inbound Marketing.

 

  1. Omega Institute

 

Omega Institute offers classroom training with job placements. They provide hands-on-practical training in Digital Marketing with an internship. It’s a 3 months long training program with fees structure of 15000/- Email address and contact information are provided at their site. Their course topic includes:

 

  • Search Engine Optimization
  • Pay Per Click
  • Social Media Marketing
  • Social Media Optimization
  • Email Marketing
  • Affiliate Marketing
  • Blogging
  • Content Marketing
  • Web Development.

 

  1. CCI (Career Creation Institute)

 

CCI is one of the oldest management on Digital Marketing course. They offer classroom training with practical hands-on-assignments and lifetime access to the study materials. They offer free demo classes. Classes take place both on weekdays and weekends. Placements are also provided. One can visit their site for further information. Course they offer are:

 

  • Social Media Marketing
  • Web Design and Development
  • Email Marketing
  • Facebook and Instagram Advertising
  • Google Ads
  • Marketing Strategy
  • WordPress

 

  1. SimpliLearn

 

SimpliLearn is one of the world’s leading certification training program, which offers both online and offline training classes, project works with 24/7 teaching assistance. They offer lifetime access to e-learning content and live class recordings. As a part of their course, they added guides and access to various tools such as analytics tools, conversion optimization and email tools, keyword tools, platform-tools, SEO tools and social media tools. If any individual is not contented with the course they offer a money-back within a week’s time. Their course includes:

 

  • Search Engine Optimization
  • Social Media Marketing
  • Pay Per Click
  • Conversion Optimization
  • Web Analytics
  • Content Marketing
  • Email marketing
  • Mobile Marketing.

 

 

  1. Pace Career Academy

 

Pace Career Academy offers digital marketing course on weekends and weekdays as per one’s convenience. They offer courses based on the form of video tutorials. The institute offers in-depth digital marketing training with live project works and hands-on-tools operation. One can download the course syllabus from their website by simply filling a form. They have branches in many leading cities like Pune, Mumbai, Bangalore, Delhi, etc. The institute also offers demo classes. Their course module includes:

 

  • Digital Marketing Overview
  • Mobile Marketing
  • Social Media Marketing
  • Email Marketing
  • Ecommerce Marketing
  • Content Marketing
  • Affiliate Marketing
  • Blog Marketing
  • Landing Page Optimization
  • Creating an Internet Marketing Strategy
  • Search Engine Advertising
  • Website Planning and Creation
  • Google Analytics and so on.

 

  1. Netprenuer

 

Netprenuer offers classroom-based tutorials. It is a 1-month course on digital marketing. They offer an internship program with job placements. They provide free tools for their students for their project works. They offer a free consultation for students. Their course entails:

 

  • Web Development
  • Graphics
  • Search Engine Optimization and Social Media Optimization
  • Google Paid Campaigns
  • Facebook Marketing.

 

  1. Anexas

 

Anexas offers digital marketing course based on classroom training, online training and corporate training sessions. They offer classes both on weekdays and weekends. Though they don’t provide placements, they provide placement assistance. It’s a one month course with hands-on five live project works. During the course, they train individuals for digital marketing certification exams such as Google Analytics, Facebook Marketing, OMCA, Google AdWords, and YouTube Marketing certifications. They are associated with companies such as Amazon, PayPal, Accenture, HP, Dell and so on. One can take their demo classes before joining in.

 

The course fee is 16000/-approximately. Other than Nagpur they also have centres in Bangalore, Delhi, Pune, Hyderabad, Mumbai, Goa, Chennai, and Cochin.  The institute offers placement in PayPal, Amazon, Dell, Accenture, HP, etc. Their syllabus includes:

 

  • Introduction to Digital Marketing
  • Online Marketing with planning strategies
  • Optimizing a website for Online Marketing
  • Content Marketing
  • Search Engine Marketing
  • Social Media Marketing
  • Blogging
  • Online Advertising
  • Email Marketing.

 

Every institute listed above can be considered as the best. According to one’s choice and preference, an individual can select any of the above-listed institutes and start their career in digital marketing. Every coaching institute strives to provide its students with the best marketing course and strategy so as to keep the digital world from advancing invariably. Whatever may be one’s motivation to pursue this career, digital marketing is a rewarding and intriguing career in-demand across industries worldwide.

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