Best 8 Digital Marketing Courses In Edinburgh With Placements

Digital marketing is the process of promoting products and services through digital channels to reach a wide target audience. It is the fastest kind of marketing and advertising. Businesses in all domains are focusing their investments on digital marketing programs. There is a sizable demand for digital marketers on a global scale, and there are several opportunities in countries like Australia, Canada, the United States, and India. Experts in content strategy and digital advertising are in demand from businesses across all industries. Digital marketing is here to stay, and as internet usage soars, there is a growing demand for digital marketing specialists. You must first complete a Digital Marketing course at a recognized university to capitalize on this growing demand. Only recognized universities can provide the hands-on experience and problem-solving abilities that the course should impart. Today’s article will cover the best digital marketing courses in Edinburgh and the surrounding locations.

1. Digital Marketing Course – IIM SKILLS

Affordable self-paced and live online learning programs are offered by IIM SKILLS, and they provide the finest education. They are constantly searching for cutting-edge, well-liked skill-development initiatives that could hasten people’s professional advancement.

It simplifies complicated concepts into simple instructions, making it simpler for laypeople to comprehend each topic. Their courses all promise to go above and beyond your expectations and are thought-provoking and enlightening.

With the help of IIM SKILLS, you can get thorough knowledge that will benefit you. After completing an online course in digital marketing, you’ll be able to complete practical assignments on subjects like SEO, site construction, social media marketing, and email marketing. It is one of the best Digital Marketing Courses in Edinburgh 

Modules Covered

• Course Name – Digital Marketing Master Course
• Course Duration – 3 Months + 2 Months Paid Internship
• Course Fees: £381.24

Tools Covered:

• Mailchimp
• WordPress
• WooCommerce
• Google Ads
• UberSuggest
• Facebook Ads
• Google Analytics
• SemRush
• Keyword Planner
• Toast SEO

Course Features:

• 180 hours of instruction on both weekdays and weekends 
• workshops for experiential learning
• Learn to use tools worth Rs. 79,000
• Placement Assistance
• Free lifetime admission to the LMS
• A two-month, guaranteed, paid internship.
• certification and a letter of recommendation.
• 300 placement partners accessible.
• An effective mentoring program that is specifically designed for firms and professions in digital marketing.
• Opportunity to have your first blog published in the Times of India.
• Launch a podcast on Apple, Google Play, and Spotify.
• Start your affiliate marketing strategy as soon as your YouTube channel is operational.

More Professional Courses from IIM SKILLS

• Digital Marketing Course
• SEO Course
• Technical Writing Course
• GST Course
• Content Writing Course
• Business Accounting And Taxation Course
• CAT Coaching

Contact: +919580740740, [email protected]

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2. Consumer Analytics and Marketing Strategy MSc – University of Leeds

The University of Leeds was founded in 1904. They help students flourish via a feeling of community so that they may participate in creating their innovative and dynamic educational experience, which is defined by active learning, collaboration, and digital technologies.

With the help of this cutting-edge master’s degree, you will have the ability to analyze consumer data and offer insights for effective marketing plans. You’ll examine a variety of analytical tools, including applied Geographic Information Systems (GIS) and retail modeling, consumer and predictive analytics, and data visualization. Additionally, you’ll acquire the soft skills necessary to interpret the findings of these investigations to guide your marketing strategy decisions.

Course Duration: 12 months

Course Fees: £12,750 (UK students)

                       £25,750 (International Students)

Course Modules:

Compulsory Modules

1. Geographic Data Visualization and Analysis
2. Big Data and Consumer Analytics
3. Predictive Analytics
4. Retail Modeling and Applied GIS
5. Business Analytics and Decision Science
6. Consumer Behavior
7. Marketing Research Consultancy Project
8. Digital and Interactive Marketing
9. Marketing Strategy

Optional Modules

1. Geodemographics and Neighborhood Analysis
2. Dissertation – Consumer Analytics
3. Marketing Project
4. Marketing Analytics
5. Corporate Social Responsibility and Sustainability
6. Corporate Identity and Brand Management
7. Communication and Change Management
8. Machine Learning in Practice

Course Features:

• You’ll have access to cutting-edge developments in areas including consumer behavior, decision science, and interactive and digital marketing.

• The virtual learning environment will aid in your academic endeavors.

• You will either conduct extensive study on a subject and turn in a dissertation at the end of the course, or you will receive practical experience by working on a consulting assignment with an outside organization.

• Exams, group projects, written assignments and essays, in-course evaluations, group and individual presentations, and reports are just a few of the several assessment methods that will be used.

• The three prestigious organizations AACSB, AMBA, and EQUIS have triple-accredited Leeds University Business School.

• More than 50 half-fee Excellence Scholarships are being made available by Leeds University Business School to students in the UK and abroad.
• It is one of the best Digital Marketing Courses in Edinburgh 

Contact Details:

Email ID: [email protected]

Phone: +44 (0)113 2431751

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3. Digital Business (E-Marketing) MSc – Newcastle University

Established in the year 1963, Newcastle University exists to enhance education, learning, and research for the benefit of the general public. Our goal is to expand on this fundamental goal and, in doing so, offer fresh insights and original solutions that have an impact. Together with our many other external partners, we hope to create better futures, strengthen the economy, and promote social justice.

This course teaches the value of technology in business. You learn about business strategies and ventures and also the feasibility of e-business models. Other important aspects like marketing functions and customer relationship management are also explained.

Course Duration: 12 months 

Course Fees: £12,600 (for UK  students)

                      £21,000 (for International students)

Course Modules:

1. Dissertation
2. Research Methods
3. Customer Relationship Management
4. Realizing Value from Digital Business
5. Data Analytics for Managers
6. Management, Strategy, and Information Systems
7. E-Business
8. Digital Start-Up
9. Digital Marketing 
10. Principles of Marketing

Course Features

• The modules are taught through Case studies, Creative projects, Dissertations, essays, Oral presentations, problem-solving exercises, research papers, and written examinations. 

• You can benefit from a challenging curriculum and welcoming teaching and learning atmosphere with this master’s degree.

• The Canvas platform also supports teaching and learning. A virtual learning environment is Canvas.

• With the Data Analytics for Managers module, you can analyze data using industry-standard software.

• Make ties with Newcastle’s £350 million centerpiece project, the “Newcastle Helix,” to your benefit.
• The European Quality Improvement System (EQUIS), the Association of MBAs (AMBA), and the Association to Advance Collegiate Schools of Business (AACSB) all accredit Newcastle University’s business school.

Contact Details:

Phone: +44 191 208 6000

Email: [email protected].

4. Digital Marketing (MSc) – University of Southampton

The University of Southampton is committed to using knowledge and creativity to solve the most challenging problems in society and the environment. Their genius in the fields of education, research and knowledge exchange, and business has made them influential (KEE). They strive to increase inclusivity because diversity is an asset in the community. It increases creativity and accelerates the social influence we have. Through collaboration, they want to inspire communities to work together to make the world a better place both locally and globally.

This course’s objective is to improve your understanding of the quickly evolving field of digital marketing. It provides you with education and training in the theory and actual application of the essential concepts, procedures, and goals of digital marketing in contemporary companies. There is just a full-time modality of the program available. This course is ideal for you if you want to specialize in digital marketing and have a degree in business, economics, management, or marketing. It’s also a terrific opportunity if you currently have professional experience and want to increase your knowledge to progress your career. This course stresses useful digital marketing methods and involves both a real-world commercial marketing project and a simulated consultancy exercise and so it is one of the Best Digital Marketing Courses in Edinburgh.

Course Fees:  £13,000 for home students

                         £25,000 for international students

Course Duration: 1 year

Course Modules: (Compulsory)

1. Customer Insight
2. Integrated Marketing Communication Designs
3. Introduction to Marketing
4. Research Methods for Marketing
5. Digital Analysis
6. Digital Marketing Strategy
7. Dissertation for Marketing
8. Marketing Practice-Based Dissertation

Course Modules: (Optional)

1. Digital Marketing Applications
2. Web Development and Managing Digital Design
3. Services Marketing

Course Features;

• To assist you to enhance your career or preparing for it, have an understanding of the range and relationships of digital marketing applications;

• Improve your comprehension of the significance of digital marketing in modern businesses;

• Give students hands-on instruction in using the methods and tools of important branches of digital marketing, including media management, multi-channel marketing communications, digital analytics, and marketing strategy.
• Provides the opportunity to practice using the concepts and methods learned; fosters the ability to take on challenging assignments.

Contact Details:

Email ID: [email protected]

Tel: +44(0)23 8059 5000

5. Digital Marketing Management MSc. – Coventry University

Coventry University, an educational institution, provides a wide range of fascinating undergraduate and graduate courses both on campus and online. They are a cutting-edge, modern university with a proud history of providing excellent instruction and a focus on user research. Students have access to state-of-the-art equipment and resources in all academic subjects, including health, design, and engineering laboratories, performing arts studios, and computing facilities. The students’ connections to cutting-edge businesses and nonprofit and public sector institutions give them access to project and placement opportunities that increase their employability after graduation.

You will have the opportunity to learn how digital marketing strategy is created, how it is evaluated and improved, and how you may advance to a position of leadership in the industry by taking this course. It is one of the best Digital Marketing Courses in Edinburgh because a combination of in-person instruction and online lectures and tutorials are used to teach the course. It is intended to provide a mixture of exercises from the classroom and lab. Less overall teaching contact hours may result from the last semester’s heavy emphasis on the postgraduate dissertation or consulting assignment. 

Course Duration: 1 year (full-time)

                             2 years (part-time)

Course Fees:£14,550 per year (for UK students)

                        £18,250 per year (for international students)

Course Modules:

1. Contemporary issues in research
2. Digital Marketing Strategy
3. Disruptive Technology in Marketing
4. Marketing Planning, Strategy, and Control
5. Consumer Behavior
6. Marketing Communications
7. Digital Marketing Analytics
8. Managing Global Marketing Teams
9. Leading Strategic Change through Innovation and Creativity
10. Project

Course Features:

• Study at the DigiComm Lab, a facility designed for marketing students where you can get hands-on exposure to cutting-edge technology (depending on availability).

• By taking modules on topics like managing digital marketing initiatives and disruptive technologies, you can gain knowledge in digital marketing that may be helpful in a potential future career in the field.

• The Chartered Institute of Marketing (CIM) has recognized Coventry University as a study location, offering you the opportunity to add this course to your master’s degree and achieve the CIM Professional Diploma in Marketing qualification.

• It helps you to gain the capacity to learn alone, work independently and creatively, and integrate theory and practice under difficult circumstances.
• You can widen your area of expertise by completing the Postgraduate Dissertation/Consultancy Project.

Contact Details:

phone: +44(0)24 7765 7688

Email ID: [email protected]

6. Business and Digital Marketing BSc. – Falmouth University

An Oxford-recognized digital marketing degree program is the Business & Digital Marketing BSc at Falmouth University (Hons). They allow students to investigate the theory underlying the practical, real-world problems they solve as they get a complete understanding of the fundamentals of digital marketing. Additionally, students improve their pitching, planning, and presentation skills, which leads to more successful communication.

In this course, you’ll discover how to combine business savvy, creativity, and cultural understanding to deliver effective marketing strategies on a range of digital platforms. This entails mastering complex problem-solving techniques, understanding consumer psychology, and delving deeply into large data to comprehend the ethics of your work. Because of these detailed features, it is one of Edinburgh’s best Digital Marketing Courses.

Course Duration: 3 years

Course Fees:  £9,250 per year (for UK students)

                        £17,460 per year (for International students)

Course Modules:

Year 1

1. Market Intelligence
2. Present and Future of Marketing Communications
3. The Art of Strategy
4. Decision Making and Consumer Behavior
5. Design Thinking
6. Navigating Uncertainty

Year 2 

1. Complex Problem-Solving
2. B2B and the Marketing Ecosystem
3. Intelligent Brand Building
4. Demonstrating Sustainability
5. Financial Insights
6. Collaborative Project: Marketing in Digital Environments

Year 3 

1. Creative & Ethical Leadership
2. DataLab: Generation, Analysis, Iteration
3. Consumer Psychology and Emotion by Design
4. Professional Practice and Research
5. Social Action Project

Course Features:

• The teaching staff, who have a wealth of real-world experience, provides the academic ideas that serve as the foundation for the actual business world. You will also learn from the University’s sector-specific mentors through continued interaction.

• Typically, each module will have a one-hour lecture and a two-hour seminar where you’ll apply what you’ve learned to tasks from the real world with the help of the professors.

• The method used by Falmouth is referred to as “digitally enhanced learning & teaching.” The majority of the more specialized components will be delivered online, either live (synchronously) or in previously recorded form, although seminars, tutorials, and studio teaching will always be delivered in person.
• The Business & Digital Marketing BSc (Hons) program has received recognition from the Chartered Institute of Marketing (CIM), the foremost professional marketing organization.

Contact Details:

T: +44(0) 1326 213730
E: [email protected]

7. Digital Marketing Skills Bootcamps – Lancashire Skills and Employment Hub

The Lancashire Skills and Employment Hub offers one of Blackpool’s top digital marketing courses. It aspires to create the conditions necessary for a thriving, skilled, and inclusive labor market that will promote economic development, productivity, and general well-being in the LEP region. They work with a variety of partners to achieve these aims, which are subsumed under the following four strategy themes: Inclusive Workforce, Future Workforce, Skilled and Productive Workforce, and an Informed Approach.

To obtain training in digital marketing, anyone looking for opportunities to return to the workforce or change occupations can enroll in this Digital Marketing Skills Bootcamp. Students will enroll in 14 Digital Marketing modules that will be taught by professionals in the field and include a final project. These classes will cover the essential skills that modern digital marketers require as well as how to create a workable digital marketing plan for a real-world company. Students receive a precious education that they can apply both conceptually and practically in the business thanks to the course’s exclusive use of the most recent ideas and knowledge. All of these make it one of the best Digital Marketing Courses in Edinburgh.

Course Duration: 12 weeks

Course Fees: There are no course fees. These training sessions for digital marketing abilities are free. The Department for Education (DfE) is responsible for funding the programs, which are a component of the larger government initiative “Plans for Jobs” and are designed to help you find or start a job.

Course Modules:

1. Market Research
2. Social Media
3. Organic Search
4. Paid Search
5. Analytics
6. Conversion Rate Optimisation
7. Competitor Analysis
8. Content Marketing
9. Email Marketing
10. Display Advertising
11. Trends and Innovations
12. Strategy

Course Features:

1. Devices, connectivity, and technology

2. 48 live classes taught online over 12 weeks.

3. The ability to choose between morning, afternoon, or evening sessions for each day’s classes.

4. Job interviews, the existence of an online apprenticeship, or a self-employment manual

5. Expert teachers and business executives oversee each program.

6. Certificates and free access to courses offered by Facebook, HubSpot, and Google.

Contact Details:

Phone: 03333 444019
Email: [email protected]

8. Digital Marketing Strategy Course – North & Western Lancashire Chamber of Commerce

The last course in this list of the best Digital Marketing courses in Edinburgh is offered by The North & Western Lancashire Chamber of Commerce. It is an autonomous, membership-based organization. More than 1,600 businesses in Lancashire are helped, expanded, and represented by them as they work to advance the county’s economic health.

This digital marketing course is designed to provide you with the tactics and resources you need to successfully set up your campaigns, plans, and strategies for digital marketing that will deliver the results your business requires. Participants are encouraged to bring their objectives to this digital marketing course to personalize the instruction and, if they like, to share them with the group for workshop improvement and expert peer evaluation.

Course Fees: Members: £69; Non-Members: £99 Affiliate: £89; 

Course Duration: 3 hrs

Course Modules:

1. Digital Marketing Strategy
2. Profiting from Pay Per Click – PPC Strategy
3. Q&A session

Course Features:

• Analyze the success of your current digital strategy.
• Get inside the minds of your readers to produce more interesting material for them.
• Refine your placement and find places where you can perform better than competitors.
• Learn which digital marketing tactics work best for you and which don’t.
• Based on your lead generation and sales targets, create an activity plan and reporting system.

Contact Details:

Telephone: 01772 653 000

Email ID: [email protected]

Other related readings:

• IIM SKILLS Digital Marketing Course Review
• SEO Courses in the UK
• Best Content Writers in the World

FAQs

1. What types of job profiles am I eligible to apply for after completing one of these best digital marketing courses in Edinburgh?

After completing one of Edinburgh’s best digital marketing courses, several job profiles become available to you. These are –

• CRM manager
• Project Manager
• E-entrepreneur
• Industry Analyst
• Database Marketing Analyst
• Marketing Scientist
• Marketing Director
• Digital Channel Support Specialist
• Cloud Security Consultant
• Product marketing And Management Associate
• Manager

2. Name some organizations that use digital marketers.

Some of the top companies rely heavily on digital marketing to keep their brands alive. Some of them include:

• Google
• Accenture
• Yahoo Inc.
• Hewlett-Packard
• Walmart
• HSBC Bank
• IBM
• Savills Plc
• Colt Technology Services

3. What kind of salary can graduates expect after completing one of the Best Digital Marketing Courses in Edinburgh?

The usual salary for graduates of one of these best Digital Marketing courses in Edinburgh is between £22,000 and £34,343. In the field of digital marketing, which is not limited to one, you have the choice of investigating several positions. You can pursue a career in any one profession and become an expert in it, or you can become a digital marketer by learning the principles of two or three other fields. Here are some important positions in digital marketing and the salaries that go with them:

• Content Strategists and Managers – 41,766      Pounds
• SEM/SEO Specialists                        – 2,33,640  Pounds
• Digital Marketing Managers.          –  56, 828    Pounds
• Market Research Analysts.              –  29,909     Pounds
• Campaign Specialist                          – 65,300      Pounds
• PPC Specialist                                     –  4500        Pounds
• Brand Manager.                                  – 35,506      Pounds

Conclusion

You will have the opportunity to complete additional accredited training in subjects like HubSpot, Meta Blueprint (previously Facebook), and Google fundamentals through these best digital marketing courses in Edinburgh If you’re applying for positions in digital marketing, it will make you stand out from the competition. You also get to develop in your profession, increase your chances of getting interviews, and strengthen your knowledge of the industry. The certificates you earn serve as rewards for your hard work and can be used to boost your résumé and demonstrate your successes to potential employers. Take advantage of the digital marketing craze by enrolling in one of these best digital marketing courses in Edinburgh right away.