Top 5 Digital Marketing Courses In Abuja With Live Training

Digital Marketing is one of the most impactful tools for businesses to grow in this digital age. It is essential in today’s business world because the Internet plays a significant role in how people make purchasing decisions. It can also be defined as a strategy to connect businesses with customers or buyers through technology. Digital Marketing has been a bliss for many start-ups to save on the cost of setting up a store and many other expenditures required for starting a business and help them display their products online. Here we will cover the top digital marketing courses in Abuja with details on course fee, practical assignments, curriculum, support and more.  

Abuja is the capital city of Nigeria, and It is also one of the fastest-growing cities in the Country. Like other cities worldwide, Abuja is rapidly moving towards digitalization, resulting in quick growth towards a digital hub. The expanding infrastructure opens the way for a rise in digital literacy and connectivity. Social Media platforms play a vital role and have become an invaluable tool for businesses in Abuja to connect with their right target audience. The city’s population is young and tech-savvy, so they are active on this social media platform, making them the right place for businesses to grow. Digital Marketing agencies help in brand visibility and customer engagement. There are more than 500+ digital marketing jobs available in Nigeria on any given day. These are the reasons that the Digital Marketing Courses in Abuja are on the rise.

Read the article on the top Digital Marketing Courses in Nigeria 

What Is Digital Marketing?

Digital Marketing is a type of marketing that helps brand recognition of products or services and helps businesses to grow. Digital platforms like social media, digital advertising, blogs and emails enable any organization to connect to the correct set of audiences through digital presence and setting up campaigns. 

Why Is a Digital Marketing Career So Exciting?

As digitalization is becoming popular and different platforms are introduced every day, this is one of the reasons why this field is constantly evolving. Website ranking plays a vital role in building a brand’s online presence and recognition; this is an essential job of a Digital Marketer and the entire marketing team to create a strategy. 

Why Digital Marketing Jobs Are The Future?

As we know, there is a transition between two types of marketing that is: Traditional Marketing to Digital Marketing; the latter is taking up quickly because of the affordability and analytics.

It has become more accessible for Marketing Managers to track the activity of the audience on the website, and those tactics helped them in getting higher ROI. This data-driven approach enables an organization to understand which strategies are most effective. 

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Are Digital Marketing Jobs In Demand?

Digital Marketing is presumed to grow at a CAGR of 30.2% between 2024-2032 to reach a value of USD 19,268.7 million. Many entities globally are investing in digital advertising. The rise in smartphone sales significantly contributes to higher demand for Digital Marketing worldwide. According to some surveys, Digital Marketing is also one of the top skills to learn to boost your career. 

According to a LinkedIn Survey, the Digital Marketing Specialist role is among the Top 10 most-demand jobs with thousands of job openings. As there are many facets to Digital Marketing, there are many related jobs in this industry. This industry is looking for individuals with Digital skills to fill the gap causing crisis in some countries.  

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How To Start With A Digital Marketing Role:

Some of the key specialties of Digital Marketing are:

1. Email Marketing– As the name explains, you email the targeted audience here. Sending marketing emails to prospects frequently to create brand awareness. These emails are sent in a format that gets the customers the most attention.

2. Search Engine Optimization (SEO)-  For Abuja-based businesses, visibility on the Internet is vital. Search Engine Optimization (SEO) is a strong digital marketing tool that helps organizational websites get recognized and improve their online presence. It also helps them get more traffic and opportunities to convert prospects into customers. Knowing technical SEO tactics will help you drive business for your company.

3. Content Writing and Blogging– Creating high-quality, informative and engaging content is vital to Digital Marketing. Blogging, in particular, means educating and engaging potential customers while enhancing a brand’s credibility. As we know, Content is King, and Content Marketing is strategic marketing to attract and engage the right customers. It revolves around Customers trusting their actions and purchasing choices for a product and services and bringing profit for the Organization.

4. Copywriting– Digital marketing also involves a lot of writing. Copywriters produce a wide range of content, including taglines, product descriptions, emails, ads, etc. Along with creativity, copywriters also need to have a strong writing background. 

5. Social Media Marketing– Social Media also plays an essential role in Digital Marketing. Social Media manager’s jobs include managing all platforms like Facebook, Instagram, LinkedIn, Twitter and more. 

6. Advertising– Digital Advertising has become essential to Digital Marketing today. Media agencies play an important role in advertising by helping companies with the type of content that will work best for their outlet and matching the right audience with the right products. 

7. Search Engine Marketing (SEM) is a paid tactic. The role of an SEM Manager is to help their organization find what keyword is trending and has been searched multiple times. It helps bring traffic to the websites. It requires a highly analytical outlook.

As Per Our Research, Here Are Some Lists Of Well-Known Institutes For Providing Digital Marketing Courses In ABUJA:

1. IIM SKILLS- 

IIM SKILLS is an online education institute that provides multiple courses including Digital marketing to students worldwide. It provides quality education and has a team of highly qualified trainers. Its presence in many countries promises to deliver one of the best online Digital Marketing Courses in Abuja and worldwide. It gives you the flexibility of learning from anywhere, at any time and from any part of the world.

Highlights of the Course:

• Live Online Course with an instructor
• Government-recognized certificate
• 5 months of live training
• 40 Digital marketing modules
• 2 months of paid internship
• Live projects, case studies, free tools 
• Master Certification from IIM Skills and 13 other certifications with Google and Facebook (Meta).

• Course Name– Digital Marketing Course
• Course Fees– 274907 Nigerian Naira + Taxes
• Course Duration– 3 Months Program + 2 Months Paid Internship With Fixed Stipend

Tools Covered Under this Course are:

• Inbound Marketing
• SEO
• Video Marketing
• WordPress
• SEM
• Graphic Designing
• Email Marketing
• Social Media
• Analytics
• Elementor
• Ninja Forms
• Autoptimize
• Async JavaScript
• WooCommerce
• GotMls Malware Security
• Sucuri Security
• Wp All in One Migration

Media Coverage For outstanding Support to Students

The Benefits of this Course are:

• Opportunity to launch videos on YouTube
• Build a calendar for Starbucks
• Build a Marketing Channel with Amazon
• First Ad Campaign on Instagram
• Write your first SEO-friendly article
• Build a professional blog on WordPress
• Create an Internal Marketing Strategy for H&M
• Create an Email Marketing Campaign for Myntra

Professional Certificate from this Course:

• Earn a Master’s Certificate in Online Digital Marketing Courses from IIM Skills 
• 8 Certificates from Google
• 3 HubSpot Digital Marketing Certifications

Certified Digital Marketing Controller Training Process includes:

• Registration
• Select your Batch
• Attendance
• Examination
• Internship
• Freelancing
• Placement Support
• Happy Graduates

Know About Our Students & Graduates From Across The World

2. Indian School of Business (ISB)-

ISB is a business school established in India in 2001, and its courses are recognized globally. It is a well-known institute with two campuses in Hyderabad and Mohali, India. It offers offline and online courses, and as per research, its Digital Marketing and Analytics course has ranked #1 in India and #4 in B-School in Asia. India’s #1 Business School designs the curriculum, and the certificates are globally recognized, instantly adding credibility to the resume. They bring faculties together at one platform from worldwide to deliver one of the best courses and provide knowledge through high-definition pre-recorded video. 

Indian School of Business (ISB) is Accredited by Three Global Business-

• EQUIS
• AACSB
• AMBA

Highlights Of The Digital Marketing Course in Abuja: 

• Digital Marketing and Analytics certificate from ISB Executive Education
• Live online sessions with programme leaders
• Exclusive Online and Offline events by ISB Executive Education
• Pre-recorded videos for self-study
• Assignments and quizzes
• Marketing Case Studies/ Masterclass
• 10+ discussion boards
• Online sessions with Programme leaders
• 4 Simulations

Mailmodo Email Marketing Certifications:

This program that the industry experts create will help the students know about the fundamentals of Email Marketing and create effective campaigns. It is complimentary of the course.

• Enabling users to create interactive emails to improve email conversion
• API integration within the Email Content

Hands-On Learning With Stukent:

Advance your skills with Digital Marketing simulation platforms and real-world scenarios in demand. 

• Develop target strategies
• Create and manage simulated campaigns
• Monitor and optimise vital performance metrics
• Effectively manage campaigns

Key Programme Takeaways From This Course Are:

• Customer lifetime value, increase ROI and firm profitability
• Plan and implement social media marketing and search engine
• Insights from the Digital Marketing to reach the right customers
• Maximum reach, engagement and conversion through paid campaigns
• Measure, analyze and optimize campaigns using metrics and best practices
• For the successful planning and execution of the campaign strategies, build a framework.

Learning Tools:

• Google Ads
• Google Analytics
• HubSpot
• Canva
• SEMRUSH
• ChatGPT
• GTMetrix
• Bitly
• Hootsuite
• MailModo
• Google Search Console
• Twitter Analytics
• Ahrefs
• Buzzsumo
• Screaming frog
• Similar web
• Get Response
• Yoast

Who can do this Programme?

• Marketers Seeking More ROI 
• Re-joining the Workforce
• Entrepreneurs looking to expand

Modules of the Course for Digital Marketing Course in Abuja:

• Module 1: Marketing in the Digital World
• Module 2: Customer in the Digital World
• Module 3: Customer Journey
• Module 4: Engaging and reaching the right Customer
• Module 5: Strategies for paid Ad campaigns
• Module 6: Email and Social Media Advertising
• Module 7: Strategies and Evaluation
• Module 8: Digital Strategy and Analytics
• Module 9: Digital Marketing: Strategy, Execution and Planning
• Module 10: Digital Marketing Technologies

Course Fees: (INR 1,08,000 with GST) 

Course Duration: 12 weeks

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3. Coursera-

Coursera offers a variety of courses online. It is a known name online education institute known for its Digital Marketing Courses in Abuja and other parts of the world. The courses designed at Coursera cover all the aspects of Digital Marketing. This course can be done by students, housewives and working professionals under the supervision of skilled experts. 

You will get a Google Digital Marketing E-Commerce Professional Certificate that will help you build a path to a career in digital marketing. This course will help you get skills in demand that can give you a job very soon. 

Learning from the Course:

• Learn the fundamentals of Digital Marketing and E-Commerce needed to get an entry-level job
• Proper Knowledge of Analytics and Insights to measure market performance
• Use of digital marketing channels like email to attract and engage the right customers
• Grow customer loyalty through building e-commerce stores, and analysing performance

Skills Included in this Course are:

• Marketing
• Sales
• Communication
• Data Analysis
• Social Media
• Advertising
• Strategy
• Web development
• Writing

How to Prepare for a Career through Digital Marketing Course in Abuja:

• Receive professional-level training from Google
• Demonstrate your proficiency in portfolio-ready projects
• Earn a recognized certificate from Google
• In-demand job titles: Marketing Coordinator, E-Commerce Associate, Paid Search Specialist

Highlights of the Digital Marketing Course in Abuja:

• This program includes 190 hours of instructions and practice-based assessments 
• The course content is highly interactive and developed by Google employees with experience in the same field
• Exclusive access to career resources upon course completion 
• Resume Review to improve and get personalised LinkedIn feedback
• Interview Preparation to help you practice your skills with tools and mock interviews
• Career Support to move your career with Coursera jobs search guide
• Learn popular tools and platforms for entry-level jobs, through a mix of videos, assessments, and hands-on activity.

Some of the Skills in Demand with Top Employers are:

Foundation of Digital Marketing and E-Commerce

• Define the fields of Digital Marketing and e-Commerce
• Describe the job responsibilities of an entry-level job
• Explain the concept of the marketing funnel

Attract and Engage Customers with Digital Marketing

• Strategies to build Brand Awareness to the potential customers
• Optimize website content for SEO
• Understand Search engine marketing (SEM) and its benefits

Interact with Customers Online

• Define social media marketing and its purpose
• Goals of a social media campaign

Think Outside the Inbox: Email Marketing

• Understand how email marketing fits into digital marketing
• Write effective email copy, subject lines and texts

Assess for Success: Marketing Analytics and Measurement

• Define media planning and strategies
• What defines a successful marketing campaigns

Build, Launch and E-Commerce Stores

• Understand E-commerce strategies and practices
• Set up mock e-commerce stores using Shopify

Satisfaction Guaranteed: Develop Customer Loyalty Online

• Identify strategies for building customer loyalty in e-commerce
• Successfully manage client relationships and measure satisfaction

Platforms and Tools you will learn with Course:

• Canva
• Constant Contact
• Google Ads
• Google Analytics
• Hootsuite
• HubSpot
• Mailchimp
• Shopify
• Twitter

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4. Udemy-

Udemy is a known online platform for Digital Marketing courses in Abuja and worldwide. The courses are designed and delivered by world-class leaders. It is a trusted Ed-tech platform providing courses to millions of people who have enrolled for online Digital Marketing courses at Udemy.

Highlights of the Digital Marketing Course in Abuja are:

• Many hours of unlimited video
• 35 Articles
• Eight downloadable resources
• Access on Mobile and TV
• Certificate of Completion 

Course Syllabus Includes:

• Market Research
• WordPress setup
• SEO Writing
• YouTube Marketing
• Google Ads
• LinkedIn Marketing
• Google Ads 
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

Course Content:

Introduction

• Course Overview
• Free Digital Marketing tools 
• Course resource
• FAQs
• Digital Marketing Demystified 

Market Research

• Market Research Introduction
• Market Research Assignment

Make a Website

• Uses of WordPress and Weebly
• WordPress.com Vs WordPress.Org
• Know how to set up email for your business 
• How to verify WHOIS Information
• Assignment-Set up a website

Email Marketing

• Why Market your business with email 
• Assignment-Email Marketing

Copywriting

• Know how to write with AI intelligence
• The AIDA formula
• 11 tips for writing magnetic headlines
• How to flip features into benefits

Search Engine Optimization

• An overview of SEO
• How to SEO optimize your Homepage
• How to put a website on your Google console

YouTube Marketing

• YouTube Marketing overview
• Knowledge of how to make a YouTube video channel 
• How to increase YouTube subscribers

Facebook Marketing

• Why market your business on Facebook
• Facebook page set up
• Secret ways to boost page likes
• Facebook comments and reviews

Twitter Marketing

• Profile set up
• Twitter Accounts to follow
• Features
• Profile optimization
• Followers
• Hashtags

Quora Marketing

• Why market your business on Quora
• Marketing Strategy
• Account set up

Google AdWords /Ads

• How Google Ad works
• Google Ads account setup
• Analyse your PPC competition

Google Analytics

• Introduction
• Glossary
• Google Analytics Overview
• Campaign Tagging Example
• How to analyse segments

Instagram Marketing

• Business Account set up
• Instagram profile image
• Instagram Accounts to follow
• Instagram Reposting
• Instagram Followers hack
• Instagram Hashtags
• Instagram Stories
• Instagram @mention influencers
• Shopping on Instagram (New feature)

Pinterest Marketing

• Market your Business on Pinterest
• Account set up
• Accounts to follow
• Pinterest Boards
• Pinterest Followers

LinkedIn Marketing

• Account set-up and optimization
• Connection hack

Facebook Ads

• Success stories
• Setting up an Advertising account

App Marketing 

• App market research
• 43 ways to promote your App

Old Content

• Access old content

Course Duration: Lifetime access to Udemy courses

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5. Excel-

EXCEL is a leading institute for Digital Marketing Courses in Abuja. They have a team of highly experienced and certified trainers who help the aspirants get a world-class learning experience. One year of e-learning access and some global certifications from Google is what you earn after the course completion.

 Highlights of the Programs: 

Top-Notch Faculty: A group of trained faculty members with many years of industry experience.

Exhaustive Course Curriculum: The courses provide the students with both practical exposure and theory.

Real-life projects and boot camps: Learn real-life digital marketing scenarios with new tools and technologies.

Job Readiness: They promise guaranteed job interviews until you get a job offer, as they partner with around 2000+ companies and prepare you from day one.

Skills You Will Learn Under This Digital Marketing Course in Abuja Are:

• Search Engine Optimization (SEO)
• Search Engine Marketing
• Social Media Marketing
• Content Marketing
• Lead Generation
• Design Thinking
• Campaign Management
• Email Marketing

Tools and Technologies:

• Google Ads
• Google Analytics 4
• Google Analytics
• SEMRUSH
• ahrefs
• Facebook Ads manager
• LinkedIn
• Canva
• In video
• Mailchimp
• ChatGPT

International Certifications:

• Google Ads Measurement Certificate

• Google Ads Creative Certification
• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Shopping Certification
• Google Ads Video Certification
• Google Ads App Certification

Projects Covered:

Search Engine Optimization Project: Writing content for the website and building external inbound links with keyword research.

Search Engine Marketing Project: How to design a landing page and perform Google simulation will be part of this project.

Social Media Marketing Project: This project includes the analysis and research on the target audience through various social media platforms and ads on them and also helps in lead-generation campaigns for social media calendars.

Course Curriculum:

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• SEO Keyword Research
• On page SEO
• Content Writing and Marketing
• Technical SEO
• Off-Page SEO
• Off-page SEO/Website Audit
• Analytics Google Search Console
• Search Engine Marketing (SEM)
• Keyword Research
• Social Media Marketing
• Facebook Marketing 
• Facebook Paid Advertisement
• Facebook Campaign Creation
• Instagram Marketing
• Video Creation
• LinkedIn profile optimization
• LinkedIn paid Marketing
• YouTube Marketing
• YouTube Studio
• WordPress Website Structure
• Analytics Google Analytics
• Analytics GA4

Contact Details: 1800-212-2120

[email protected]

FAQs About Digital Marketing Courses In Abuja

Q. Is the Digital Marketer job in demand?

With thousands of job openings, Digital Marketing Specialist is among the Top 10 most in-demand jobs as per some surveys. Experience in Social Media Marketing, Social Media and Content Strategy is a must. 

Q. Can you get into Digital Marketing Without Any Experience?

Digital Marketing Courses in Abuja are designed for Students, Housewives and Working professionals, which means you don’t need to have prior experience to get into Digital Marketing. What you need is interest and knowledge for the course.

Q. Is there a future in Digital Marketing?

As we all know everything is moving towards digitalization, and the growth of organizations depends on various social media tactics, Digital Marketing seems to go upward in the coming years. There are many more opportunities expected in this Industry. 

Conclusion for Digital Marketing Courses In Abuja:

Digital Marketing has become an essential tool for businesses to grow and spread their reach in the city of Abuja. As the technologies are evolving the demand for digital marketing is rapidly increasing resulting in more job opportunities for learners opting for this course.  As Abuja city continues to develop, demand for Digital Marketer will keep growing resulting in a desire among the people to opt for Digital Marketing Courses in Abuja.