Average Digital Marketing Course Fees in India in 2022
Digital marketing course fees vary greatly in the Indian context. Today, there are several online as well as offline digital marketing courses. They all promise to bring out competent digital marketers in you. Today, let’s look at the Digital Marketing Course Fees In India. It will help you to make a concrete decision as to what course to pursue. But before that, you have to decide whether you want to study Digital Marketing.
Some Amazing Digital Marketing Statistics that would compel you to think about starting your journey towards a career in online marketing:
- According to marketing profs, brands spend around 25% to 43% of their entire marketing budget on a content strategy.
- Customer relationship management is very vital for the success of your digital marketing efforts. This is proven by the fact that customers who get content specifically tailored to their needs, choices, and preferences are 40% more likely to purchase from that particular business.
- Visuals and images have an excellent impact on your consumers. They enable us to store information better and are also responsible for attracting customers to your website. According to Real Story Group, digital asset management has become an essential part of marketing with visual storytelling becoming a fundamental part of customer expectations.
- SEO is a primary element of digital marketing efforts that help to create trust. In 2019 Google has accounted for approximately 75% of all the global desktop searches followed by Bing at more than 9% and Yahoo at approximately 2.7% (Impactbnd).
- 70% of marketers consider SEO more effective than PPC. Also, more than a billion business websites and other organizations have benefited from Google’s advertising solutions as of 2019.
Coming to PPC is one of the most effective ways of getting visibility in a very short period. You have to be well versed in the Google AdWords terms. Unbounce says, 50% of people who arrived at a retailer site from the ad links are more prone to buying them than those who come from organic links.
- According to Hanapin Marketing, 79% of digital marketers believe, pay per click is greatly beneficial for their business activities.
- According to a survey carried out by clutch in 2017, 58% of millennials decided to purchase something due to the impact of an online or social media advertisement.
- Search Engine Land report (2019) says that text ads have the greatest impact with 49% of users clicking them. The report also states that it is 31% for shopping ads and 16% for video ads.
- According to Power Traffick 2019, most businesses are making approximately a 200% return on their investment when purchasing Google ads.
These statistics will give you a fair idea of just how prosperous a career in digital marketing can be today. The above points are some of the reasons why more and more people are drawn towards a career in digital marketing.
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You need to understand the fundamentals of digital marketing to implement it perfectly in the webspace. For that, you need to enrol in a digital marketing course that will help you to grasp all the concepts comprehensively.
A digital marketing course comes in two formats of training. One is an online form of training and the other is an offline classroom training program.
Both these programs have their fair share of advantages and disadvantages. However, the digital marketing course fee is greatly dependent on the nature of the training program
Let’s look at some of the key features of an online learning program as well as an offline learning program.
The online programs are generally live, virtual classrooms where students are given a particular time slot. They appear online for their session at that specific time.
These online programs generally incorporate the most recent and advanced form of software to provide excellent service to students. They also come with optimum security and provide interactive classrooms.
Moreover, you have the advantage of attending these classes with any device you want. For example, a desktop, mobile, or tablet. This mode of learning helps you to study comfortably from where you want. But you might get distracted since there is a lack of supervision.
The e-Learning format also comes with the learning management system (LMS) that organizes and stores all the sessions in one place for you to go back to as many times as you want. So you don’t miss out on all the activities in the class.
An offline course offers you the opportunity to be in a classroom environment and interact with fellow students. You are also present at the spot where your mentor is teaching the different subjects.
This helps in case you need to clear your doubts there and then. Also, you get an opportunity to collaborate and work in a team. This is a great advantage if you want to build a network and rapport with your fellow students.
Offline courses can make you more adaptable but don’t give you the choice of location independence. In some cases, you might become overly dependent on your trainer which can stifle your self-reliance. It is really about organizing your thoughts and working diligently be it an offline or online course that you sign up for.
If you compare the Institutes you will see that digital marketing courses offline charge more fees than online digital marketing courses. They have an establishment to maintain and need to take care of a lot of factors about the classes.
An all-around digital marketing course online can be anywhere between 25000 to 45000. Some very popular online digital marketing courses also charge up to 75000 to 80000 for providing extensive training in digital marketing. The average fee can be anywhere between 30000 to 50000.
As for offline digital marketing courses that can go up to even 2-3 lakhs. This is because you have to spend additional money on various things. Maintaining the premises of the institute, your hostel fees, books, and other reasons can contribute to greater fees for offline institutes.
An important trend that is gaining prominence of late is separate programs for different modules. Successful digital marketers and thought leaders formulate courses to assist students in a particular module. They familiarize students with a particular aspect of digital marketing. It is the option of specializing in one or two core modules of digital marketing.
For example, Search Engine Optimization is an extremely important subject that needs concentration and thorough practice. Of late many digital marketers have started specific Search Engine Optimisation programs for students interested in that particular module. The course fee for this course can be anywhere between 15000 to 20000 depending on the qualities of the faculty.
When you decide to register for a digital marketing course see to it that the following concepts are included in your curriculum.
Knowledge of websites, website creation, and development
A website is not just about your identity in the online world. It is also an integral part of your learning of digital marketing. You can incorporate all the concepts of digital marketing efficiently if you create a website.
Therefore, a digital marketing course should be concentrating on first teaching you how to create a website on a content management system. You should also have a fair understanding of CMS and how it can help your digital marketing endeavors.
Next is Search Engine Optimization which enables you to create an impeccable brand reputation. A digital marketing course should teach you the nuances of Search Engine Optimization. Off-Page, On-page SEO, link building, keywords, speed optimization, competition analysis, keyword research are some cardinal concepts to learn.
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Search Engine Marketing
Search engine marketing is purchasing ads to be displayed on search engines. However, this is a complex matter which needs the dedication to understand incisively.
A digital marketing course should give search engine marketing importance and formulate a strategy for students to understand the concepts thoroughly.
Google ad is an example of search engine marketing where you design ad campaigns to meet different business objectives like generating leads, making sales, creating a brand reputation, etc.
Social Media Marketing
Social Media is a permanent fixture in our life. So, it has to be incorporated into a digital marketing course mandatorily. Social media channels can catapult your business to great success.
Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest, LinkedIn, should be taught for promoting your business and/or skills. Brand management, building Goodwill, understanding return on investment for social media, customer acquisition, audience segregation, are concepts that you need to learn.
Affiliate Marketing is today incorporated in all digital marketing activities for better brand awareness. Also, it enables us to enjoy greater visibility. A good digital marketing course has hands-on training in affiliate marketing. Here you formulate an entire strategy and earn your first affiliate payment through a live training program.
Videos and images have great utility in your digital marketing campaigns. A digital marketing course from a reputed Institute helps you to create video campaigns during the course, in your internship, and live training.
Content Marketing and Strategy
Content marketing strategy involves the institute giving you a comprehensive idea of the different content formats. You also get to learn about niche writing.
A reputed Institute will teach you to create content in several formats including the following:
- Blog Posts
- E-book Writing
- Creating Ads For Google Adwords
- Academic Writing
- Institutional Writing
- Business Listing
- Press Release
- Product Description
- Writing Web Pages
- Landing Page Writing
- Social Media Posts
- Instructional Writing
- Privacy Statements
- Mailers Etc.
Email marketing is a key chapter in your digital marketing course. Any reputed Institute will delineate why email marketing is still so much coveted for business organizations.
A good digital marketing course helps you to run live email marketing campaigns with different tools available. They also apprise you of different formats in emails to generate leads and turn them into conversions
Web analytics is an esoteric module of digital marketing that requires you to have an incisive understanding of numbers. You have to possess an affinity to read and assess your digital campaign performance.
Other important elements that reputed digital marketing institutes incorporate in their programs are :
- Inbound Marketing
- Online Reputation Management
- Digital PR
- Media Buying And Planning
- Marketing Automation
- Digital Infographic Resume Development and others.
You have to ensure that there are enough hands-on assignments that will help you to assess your progress in understanding these concepts.
A good digital marketing course that has a higher course fee will also give you soft skills training such as the creation of a resume optimally.
You will incorporate details of your performance on the practical projects that you have done successfully. They will also give you interview tips on how to appear confidently. Also, how to put forth your points to your potential employers.
Reasons for the difference in fees for digital marketing courses can be attributed to the following reasons.
The Quality and Curriculum of the Course
This is the most important reason why different courses charge different digital marketing fees. The more in-depth the curriculum the more the course fee.
It is important to have superior course content to be able to provide better opportunities and more intensive training for students.
A digital marketing course that is updated on the latest technology and software will charge more fees. Also, digital marketing courses with an efficient updated learning management system will have greater course fees.
The curriculum should not only include all the core modules for Digital Marketing but should also provide exhaustive knowledge on how to apply these models for business campaigns.
The online world is prone to changes and improvements frequently. Therefore the course should upgrade itself even if it is in the middle of an existing batch. This means that if a new Google algorithm rule comes up, the existing batch of students should know all about it from the institute.
City, and Location of The Institute
Digital marketing courses in more developed cities like Mumbai, Calcutta Bangalore, Delhi, Pune, Ahmedabad will charge more fees than other less developed cities. Jaipur, Nashik, Vadodara, Agra will have relatively low fees because the cost of running an institute is lesser in these cities. The rent for an establishment, the cost of running the institute vary greatly.
On average, a digital marketing course spans a period of 3 to 6 months. However, there are post-graduate diploma courses that can span 1 year or even more.
The curriculum is replete with live training and even working for reputed clients creating campaigns for them. These factors also influence the digital marketing course fees.
The Reputation of the Institute
The reputation of the institute is of course one of the primary factors that determine the digital marketing course fee. The better the reviews, testimonials, and public perception the higher the reputation of the institute.
All of it depends on being able to provide quality content to existing and prospective students. It also depends on the way the Institute communicates with their prospects when they ask a question about the course. The reputation of the Institute is a genuine testament to the efficiency of that Institute. It shows they are capable of delivering a high-grade digital marketing curriculum.
Also, the Institute that has been in the industry for a long time will charge more course fees owing to its years of experience. This however does not mean that they have superior content than relatively new institutes. It all depends on the value and efficiency of the course in providing students with a rewarding career.
A digital marketing Institute that provides placement opportunities for students will charge higher. A lot of times the problem happens when institutes falsely claim to provide job assistance. The students have to be circumspect, go through reviews, testimonials of students previously a part of the institute. Connect with them if they deem it necessary to get further information.
Premier institutes not only provide job assistance but also help and assist students to create their freelancing businesses. You should always enrol in a course if they provide transparency and honesty. if you are sure about the quality of content and the post-course assistance provided by the institute, you can enrol for the course even if the fee is a little high.
The Qualification of Mentors
The educational qualification and experience of your mentors matter most when you are trying to imbibe skills. An accomplished mentor will be able to provide you with the right guidance. You will become self-reliant under their expert eyes. You will also be able to create complex strategies. Mentors can be your asset in the formative years of your life. they will assist you in successfully bolstering your resume with apt professional skills.
Their experience in the digital domain, challenges they have overcome will help you to draw inspiration. A skilled mentor makes studying interesting. They provide appealing examples and keep your attention going even with the most mundane of subjects.
If a premium institute has a thought leader as its mentor, the digital marketing fees for that Institute will be higher than an institute without an expert at the helm.
Internship and Practical Live Projects
Digital marketing is essentially a practical curriculum that teaches the fundamental aspects through real-time projects. A digital marketing course that has adequate practical life training will have more course fees than one which doesn’t.
Moreover, there are a lot of premium institutes that offer internship programs. A lot of times internship programs are free but in other cases, they are paid. Digital marketing course fees can be substantially high for premier institutes with internships.
Students have to deposit a certain amount of money to gain work experience that they can later incorporate into their CV. These internships provide a practical understanding of how projects in digital campaigns work.
Moreover, an eminent digital marketing Institute would mandatorily participate in workshops for student assistance. Here they can interact with other industry experts and people who have already made a mark in the digital industry. They can provide valuable tips, strategies, encourage budding digital marketers to make decisions based on their understanding.
These efforts need the right skills as well as a coordinated system between the institute, the mentors, the guest lecturers, and the students. Institutes that offer these advantages will charge more digital marketing fees than a regular Institute
Post Course Assistance
Post Course assistance might come in the form of lifelong learning management system access, query and confusion clearing 24/7, and interaction with the other batch of students. Institutes that provide advanced help have more digital marketing course fees than the others.
Additional Certification Preparations
A lot of Institutes offer training for some other eminent and useful digital certifications along with their certification. Examples of such certifications are Hubspot, Google AdWords, Google fundamentals, Digital Garage, Facebook Blueprint, and others. Inevitably these institutes will charge higher fees than the institute for the additional services they offer.
Today digital marketing has reached such proportions that every person needs to understand a certain amount of digital marketing. That helps them to create a successful business.
Since traditional marketing techniques no longer work as efficiently as before, businesses have to make the transition from traditional methods to online methods that reap results.
Whether it is for your business to get more visibility, for your career aspirations, digital marketing can come in extremely useful for all your activities.
Moreover, you can successfully build a brand and get recognition. Not just in your city or country but sometimes globally by leveraging the benefits of digital marketing.
A lot of ethnic industries, handmade products, and ethnic industries have got a new lease of life owing to online marketing. They are today exported to different countries and are in great demand. The reason is, digital marketing has opened up plenty of opportunities for people from all fields and sectors.
The reason why we mention the utilities of digital marketing is that if you enrol for a course in digital marketing you become aware of how the online world works. You gain information on the different key concepts of the web marketing system. The digital marketing courses also provide you with tools and different websites that you can write to gain your reputation as a formidable digital marketer.
A Digital Marketing course fee is your investment for greater profits later on. After considering all the points it can be summarized that the average digital marketing course that can help you become proficient digital marketers with opportunities for placement can be anywhere between Rs 25000-50000
You just have to take into account the features that determine the utility of these courses for you. Remember, you are inclined to learn and implement digital marketing that will get you success in the industry.
For any course, you have to explore, research, analyze, and understand where your priorities are. The financial aspect is huge for any decision-making. Therefore, be judicious in selecting a course that aligns with your interest and is within your budget for digital marketing course fees.